Amazon FBA: Next 100 Sawaalat (Advanced Diagnostics)

Amazon FBA: Next 100 Questions (Advanced Diagnostics)

TL;DR: Ab level aur upar. Ye 100 sawalat Amazon FBA ka dark side, hidden mechanics, aur pro-level edge cover karte hain. Agar yahan clarity aa gayi, tum bheer ka hissa nahi rahogi.

TL;DR: The level is now higher. These 100 questions cover the dark side, hidden mechanics, and pro-level edge of Amazon FBA. If clarity comes here, you will not remain part of the crowd.

U. Algorithm aur Ranking ki Haqeeqat

301. Amazon algorithm ka main goal kya hai? (What is the main goal of the Amazon algorithm?)

Urdu: Algorithm ka main goal Amazon ki sales aur profitability ko barhana hai. Yeh wohi products upar dikhata hai jinhe bech kar Amazon zyada paisa kamata hai.
English: The algorithm's main goal is to increase Amazon's sales and profitability. It shows the products at the top that earn Amazon more money.

302. Keyword ranking ka real driver kya hota hai? (What is the real driver of keyword ranking?)

Urdu: Keyword ranking ka sab se bara driver Sales Velocity aur Conversion Rate hai. Kitne log us keyword se aaye aur kitnon ne khareeda.
English: The biggest driver of keyword ranking is Sales Velocity and Conversion Rate. How many people came from that keyword and how many purchased.

303. Sales velocity ranking ko kaise affect karti hai? (How does sales velocity affect ranking?)

Urdu: Agar aapka product apne competitors se zyada tezi se bech raha hai (Sales Velocity high hai), toh algorithm samajhta hai ki yeh relevant hai aur iski ranking barha deta hai.
English: If your product is selling faster than your competitors (Sales Velocity is high), the algorithm considers it relevant and increases its ranking.

304. Conversion rate kyun sab se strong signal hai? (Why is conversion rate the strongest signal?)

Urdu: CVR batata hai ki aapka product customer ki expectations poori kar raha hai. High CVR = Low risk for Amazon, isliye woh usay favor karta hai.
English: CVR shows that your product is meeting customer expectations. High CVR = Low risk for Amazon, which is why it favors it.

305. Session percentage kya hota hai? (What is the session percentage?)

Urdu: Sessions ka matlab hai aapki listing par aane wale unique visitors. Session percentage (page views/sessions) batata hai ki kitne visitors ne aapki listing dobara dekhi.
English: Sessions mean the unique visitors coming to your listing. Session percentage (page views/sessions) tells you how many visitors viewed your listing again.

306. Listing click hone ke bawajood sale kyun nahi hoti? (Why doesn't a sale happen despite the listing being clicked?)

Urdu: Iska matlab hai ki aapka CTR (Click-Through Rate) theek hai, lekin aapka Conversion Rate (CVR) kharab hai. Issue listing quality, images ya price mein hai.
English: This means your CTR (Click-Through Rate) is fine, but your Conversion Rate (CVR) is poor. The issue is in listing quality, images, or price.

307. Price change ranking ko kaise hit karta hai? (How does a price change hit ranking?)

Urdu: Agar aap baar baar price change karte hain, toh CVR unstable ho jata hai. Bohat zyada price drop karne se sales to barhen gi, lekin profit aur future ranking sustain nahi karegi.
English:">If you change the price repeatedly, the CVR becomes unstable. Dropping the price too much will increase sales, but profit and future ranking won't sustain.

308. Out-of-stock hone se ranking kaise girti hai? (How does ranking drop by being out-of-stock?)

Urdu: Out-of-stock hone par Sales Velocity zero ho jati hai. Jab aap wapas stock mein aate hain, toh aapko apni ranking zero se shuru karni padti hai.
English: Sales Velocity drops to zero when you are out-of-stock. When you return to stock, you have to restart your ranking from zero.

309. Ranking recover hone mein kitna time lagta hai? (How much time does it take for ranking to recover?)

Urdu: Agar aap 7 din se kam out-of-stock rahe, toh jaldi recover ho sakta hai. Agar 30+ din out-of-stock rahe toh wapas aane mein 4-8 haftay lag sakte hain.
English: If you were out-of-stock for less than 7 days, it can recover quickly. If you were out-of-stock for 30+ days, it might take 4-8 weeks to return.

310. External traffic algorithm ko pasand kyun nahi aata? (Why doesn't the algorithm like external traffic?)

Urdu: Algorithm isse pasand karta hai, bashart yeh ke woh traffic convert ho. Agar traffic aa kar chala jaye (low CVR), toh woh ranking ko zyada nuqsan deta hai.
English: The algorithm likes it, provided that traffic converts. If the traffic comes and leaves (low CVR), it causes more damage to the ranking.

311. Algorithm manipulation possible hai ya nahi? (Is algorithm manipulation possible or not?)

Urdu: Direct manipulation (jaise fake orders) bohot risky hai aur suspension ki wajah banti hai. Smart manipulation (jaise targeted PPC) ab bhi zaroori hai.
English: Direct manipulation (like fake orders) is very risky and leads to suspension. Smart manipulation (like targeted PPC) is still necessary.

312. Giveaway launches kyun dead ho chuki hain? (Why are giveaway launches dead?)

Urdu: Amazon ne ab sales ko reviews se zyada weight dena shuru kar diya hai. Sirf saste mein product dene se ranking par itna asar nahi hota.
English: Amazon has started giving more weight to sales than reviews. Giving the product away cheaply does not have much impact on ranking anymore.

313. Review spike algorithm ko suspicious kyun lagta hai? (Why does a review spike seem suspicious to the algorithm?)

Urdu: Agar aapko sales velocity ke muqable mein achanak bohot zyada reviews milen, toh Amazon samajhta hai ki aap incentivized reviews (illegal) le rahe hain.
English: If you suddenly receive too many reviews compared to sales velocity, Amazon assumes you are getting incentivized reviews (illegal).

314. Ads se organic ranking ka direct link hai? (Is there a direct link between ads and organic ranking?)

Urdu: Direct link nahi, lekin indirect hai. Ads se sales velocity barhti hai, aur sales velocity ki wajah se organic ranking upar aati hai.
English: There is no direct link, but an indirect one. Ads increase sales velocity, and due to sales velocity, organic ranking moves up.

315. Keyword stuffing ka nuksan kya hai? (What is the disadvantage of keyword stuffing?)

Urdu: Listing un-professional lagti hai, CVR girta hai, aur Amazon aapki listing ko irrelevant samajh kar ranking down kar sakta hai.
English: The listing looks unprofessional, CVR drops, and Amazon can lower your ranking by considering your listing irrelevant.

316. Backend keywords ka real impact kya hai? (What is the real impact of backend keywords?)

Urdu: Yeh aapko un keywords par index karte hain jinhe aap listing mein use nahi karna chahte (jaise spelling mistakes, ya competitor's brands ke naam).
English: They index you on keywords that you do not want to use in the listing (like spelling mistakes, or competitor's brand names).

317. Duplicate content se kya hota hai? (What happens with duplicate content?)

Urdu: Agar aap title, bullet points, aur description mein ek hi phrase bar bar use karte hain, toh Amazon isse ignore kar deta hai aur aapka SEO kharab hota hai.
English:">If you use the same phrase repeatedly in the title, bullet points, and description, Amazon ignores it, and your SEO suffers.

318. Algorithm update ka signal kaise milta hai? (How do you get a signal of an algorithm update?)

Urdu: Jab aapki organic ranking aur sales achanak (bina PPC change ke) gir jayein, toh samajh lein ki Amazon ne koi naya factor ranking mein shamil kiya hai.
English:">When your organic ranking and sales suddenly drop (without a PPC change), assume that Amazon has included a new factor in the ranking.

319. Old listings ko advantage kyun hota hai? (Why do old listings have an advantage?)

Urdu: Old listings ka Sales History, Review History, aur Trust Amazon ke paas zyada hota hai. Naye seller ko unhe harane ke liye zyada mehnat karni padti hai.
English: Old listings have more Sales History, Review History, and Trust with Amazon. New sellers have to work harder to beat them.

320. New sellers algorithm ko kyun struggle hota hai? (Why do new sellers struggle with the algorithm?)

Urdu: New sellers ko data aur momentum (Sales Velocity) dono ki kami hoti hai. Unhein pehle 3-6 mahine sirf CVR aur reviews par focus karna hota hai.
English: New sellers lack both data and momentum (Sales Velocity). They need to focus only on CVR and reviews for the first 3-6 months.

V. Images, UX aur Conversion

321. Main image ka sab se bara rule kya hai? (What is the biggest rule for the main image?)

Urdu: Main image ka rule hai ki woh product ko saaf, white background par, bina kisi text ke dikhaye, aur product ka main benefit foran nazar aaye.
English: The rule for the main image is to show the product clearly, on a white background, without any text, and the main benefit of the product should be immediately visible.

322. CTR aur CVR mein farq kya hai? (What is the difference between CTR and CVR?)

Urdu: CTR (Click-Through Rate) listing par aane se pehle ka masla hai (Image/Title). CVR (Conversion Rate) listing par aane ke baad ka masla hai (Price/Bullets/Images).
English: CTR (Click-Through Rate) is the problem before coming to the listing (Image/Title). CVR (Conversion Rate) is the problem after coming to the listing (Price/Bullets/Images).

323. Lifestyle image kab use hoti hai? (When is a lifestyle image used?)

Urdu: Lifestyle image product ko use hote hue dikhati hai, taake customer usay apni zindagi mein imagine kar sake. Yeh emotional connection banati hai.
English:">The lifestyle image shows the product in use, so the customer can imagine it in their life. It creates an emotional connection.

324. Infographic image ka sahi use kya hai? (What is the correct use of an infographic image?)

Urdu: Infographics product ke technical specifications (measurements) ya features ki wazahat ke liye use hoti hain, taake customer ko wahi mile jo woh expect kar raha hai.
English:">Infographics are used for technical specifications (measurements) or explanation of features, so the customer receives what they expect.

325. Over-designed images ka nuksan kya hai? (What is the disadvantage of over-designed images?)

Urdu: Over-designed images messy lagti hain aur customer ka focus main product se hat jata hai. Simple, clear messaging behtar hai.
English:">Over-designed images look messy and distract the customer's focus from the main product. Simple, clear messaging is better.

326. Mobile vs desktop images ka difference kya hai? (What is the difference between mobile vs desktop images?)

Urdu: Zyada tar traffic mobile se aata hai. Mobile par images choti dikhti hain, isliye text bohot bara aur clear hona chahiye.
English: Most traffic comes from mobile. Images look smaller on mobile, so the text should be very large and clear.

327. Image testing Amazon par possible hai? (Is image testing possible on Amazon?)

Urdu: Jee haan, Brand Registered sellers ke liye 'Manage Experiments' tool available hai. Isse aap do images ka CVR test kar sakte hain.
English: Yes, the 'Manage Experiments' tool is available for Brand Registered sellers. With this, you can test the CVR of two images.

328. Video conversion ko kitna boost karta hai? (How much does video boost conversion?)

Urdu: Product video CVR ko 20% se 50% tak barha sakta hai kyunki yeh product ka trust aur usage better tarah se dikhata hai.
English:">A product video can boost CVR by 20% to 50% because it shows the product's trust and usage better.

329. Short video vs long video, kya better hai? (Short video vs long video, what is better?)

Urdu: Amazon par 30-60 second ki short, engaging video (jo main benefits dikhaye) long, detailed video se zyada behtar perform karti hai.
English:">A short, engaging video of 30-60 seconds (showing the main benefits) performs better than a long, detailed video on Amazon.

330. Customer reviews images ko kaise judge karte hain? (How do customers judge images in reviews?)

Urdu: Customer dekhta hai ki kya product ki asal tasveer (jo customer review mein hai) waisi hi hai jaisi listing par hai. Agar farq ho, toh trust khatam.
English:">Customers check if the actual product image (in the customer review) is the same as the one on the listing. If there is a difference, trust is lost.

331. Fake-looking images ka signal kya hota hai? (What is the signal of fake-looking images?)

Urdu: Agar images bohot zyada edit ki gayi hon, ya product ki size aur detail unrealistic lage, toh customer isse scam samajhta hai.
English:">If the images are overly edited, or the product's size and detail look unrealistic, the customer perceives it as a scam.

332. Image order conversion par kaise effect karta hai? (How does image order affect conversion?)

Urdu: Order yeh hona chahiye: Main Image -> Benefits (3-4 points) -> Usage/Lifestyle -> Sizing/Infographic -> Package Content. Har image ka maqsad ho.
English:">The order should be: Main Image -> Benefits (3-4 points) -> Usage/Lifestyle -> Sizing/Infographic -> Package Content. Every image must have a purpose.

333. Emotional trigger images kaise kaam karti hain? (How do emotional trigger images work?)

Urdu: Yeh woh images hain jo customer ki problem solve hote hue dikhati hain (masalan: dard kam hona, khushi milna), jo foran khareedne par majboor karti hain.
English:">These are images that show the customer's problem being solved (e.g., pain reduction, happiness), which immediately prompts a purchase.

334. Trust badges Amazon par kyun risky hain? (Why are trust badges risky on Amazon?)

Urdu: 'Trust badges' (jaise 100% Guaranteed ya Award Winning) agar aapke paas proof na ho to Amazon policy violation ho sakti hai. Amazon sirf facts chahta hai.
English:"> 'Trust badges' (like 100% Guaranteed or Award Winning) can be an Amazon policy violation if you don't have proof. Amazon only wants facts.

335. Before-after images kyun ban hoti hain? (Why are before-after images banned?)

Urdu: Health aur beauty products mein Amazon "guaranteed results" pasand nahi karta. Yeh over-promising aur misleading ho sakti hain.
English:">In health and beauty products, Amazon does not like "guaranteed results". These can be over-promising and misleading.

336. Image policy violation ka nuksan kya hai? (What is the disadvantage of image policy violation?)

Urdu: Amazon aapki listing ko suppress (chupa) kar sakta hai, ya woh image khud remove kar sakta hai. Bar bar violation se account risk barh jata hai.
English:">Amazon can suppress your listing, or it can remove the image itself. Repeated violations increase account risk.

337. A/B testing bina tool kaise hoti hai? (How is A/B testing done without a tool?)

Urdu: Aap manually 2 hafte A-image rakhein aur CVR note karein. Phir 2 hafte B-image rakhein. Yeh tareeqa inaccurate hota hai, lekin chalao ho sakta hai.
English:">You manually keep A-image for 2 weeks and note the CVR. Then keep B-image for 2 weeks. This method is inaccurate, but doable.

338. Poor images ke bawajood sales kyun hoti hain? (Why do sales happen despite poor images?)

Urdu: Kyunki aapka product low-competition niche mein ho, ya aapka price itna kam ho ki customer ko images ki fikar na ho. Yeh sustain nahi karta.
English:">Because your product might be in a low-competition niche, or your price is so low that the customer doesn't care about the images. This does not sustain.

339. Great images ke bawajood sales kyun nahi hoti? (Why don't sales happen despite great images?)

Urdu: Iska matlab hai ki aapka product search results mein click hi nahi ho raha (Low CTR, Main image ka masla) ya phir aapka price bahut zyada hai.
English:">This means your product is not being clicked in search results (Low CTR, Main image issue) or your price is too high.

340. Conversion fix karna ranking se pehle kyun zaroori hai? (Why is fixing conversion necessary before ranking?)

Urdu: Agar aapka CVR kharab hai, aur aap PPC se traffic layenge, toh woh traffic waste hoga aur ranking wapas gir jayegi. Pehle listing, phir traffic.
English:">If your CVR is poor, and you bring traffic through PPC, that traffic will be wasted and the ranking will drop again. First listing, then traffic.

W. Reviews, Ratings aur Psychology

341. 4.3 rating kyun sweet spot mani jati hai? (Why is a 4.3 rating considered the sweet spot?)

Urdu: 4.3 rating real aur trustworthy lagti hai. 4.8+ rating hone par customer samajhta hai ki yeh reviews fake ho sakti hain.
English:">A 4.3 rating looks real and trustworthy. If the rating is 4.8+, the customer might assume these reviews are fake.

342. 5-star only reviews kyun suspicious lagti hain? (Why do 5-star only reviews seem suspicious?)

Urdu: Koi bhi product perfect nahi hota. Har product mein thori bohot kami hoti hai. 5-star reviews ki lambi line unnatural lagti hai.
English:">No product is perfect. Every product has some minor flaws. A long line of 5-star reviews looks unnatural.

343. Review language ka impact kya hota hai? (What is the impact of review language?)

Urdu: Agar review ki language bohot zyada formal ya 'salesy' ho, toh customer samajh jata hai ki yeh fake hai. Real, emotional language zyada behtar hai.
English:">If the review language is too formal or 'salesy', the customer understands it's fake. Real, emotional language is much better.

344. Long reviews short reviews se better kyun hoti hain? (Why are long reviews better than short reviews?)

Urdu: Long reviews zyada detail aur trust deti hain. Agar review mein product ke usage aur benefits ki kahani ho, toh woh CVR barhati hai.
English:">Long reviews provide more detail and trust. If the review includes the story of product usage and benefits, it increases CVR.

345. Negative reviews ka reply kaise likhna chahiye? (How should a reply to negative reviews be written?)

Urdu: Hamesha calm aur professional reply dein. Customer ki problem ko acknowledge karein aur solution offer karein. Isse doosre customers par positive asar parta hai.
English:">Always give a calm and professional reply. Acknowledge the customer's problem and offer a solution. This has a positive effect on other customers.

346. Review removal request kab kaam karti hai? (When does a review removal request work?)

Urdu: Jab review mein Amazon ki policy ki violation ho (gaali galoch, ya sirf shipping/FBA service ki shikayat). Product ki quality ki shikayat remove nahi hoti.
English:">When the review violates Amazon's policy (abusive language, or only complaints about shipping/FBA service). Complaints about product quality are not removed.

347. Customer expectations kaise set hoti hain? (How are customer expectations set?)

Urdu: Listing images aur bullet points ke zariye. Agar aap over-promise karenge toh negative reviews milen gi. Jo hai, wahi dikhao.
English:">Through listing images and bullet points. If you over-promise, you will get negative reviews. Show what it is.

348. Overpromise kyun dangerous hai? (Why is overpromising dangerous?)

Urdu: Overpromise se CVR shuru mein barh sakta hai, lekin yeh high return rate, high negative review rate, aur aakhir mein ranking loss ka sabab banta hai.
English:">Overpromising can increase CVR initially, but it leads to a high return rate, high negative review rate, and ultimately ranking loss.

349. Packaging review mein kyun mention hoti hai? (Why is packaging mentioned in the review?)

Urdu: Packaging product ka pehla impression hai. Agar packaging tootay ya cheap ho toh customer usay negative review mein mention karta hai.
English:">Packaging is the first impression of the product. If the packaging is damaged or cheap, the customer mentions it in a negative review.

350. Instruction manual reviews ko kaise improve karta hai? (How does the instruction manual improve reviews?)

Urdu: Agar product ka usage complicated ho, toh ek clear, achha manual confusion kam karta hai aur user experience barhata hai, jis se reviews improve hoti hain.
English:">If the product usage is complicated, a clear, good manual reduces confusion and enhances user experience, which improves reviews.

351. Star rating drop hone ka root cause kaise nikalte hain? (How to find the root cause of a star rating drop?)

Urdu: New negative reviews ko padhein aur dekhein ki kya koi common theme hai (masalan: size ka masla, ya tootna). Wahi root cause hai.
English:">Read the new negative reviews and see if there is a common theme (e.g., size issue, or breakage). That is the root cause.

352. Early reviews late-stage sales ko kaise affect karti hain? (How do early reviews affect late-stage sales?)

Urdu: Shuru ki reviews Listing Momentum set karti hain. Agar shuru mein 3-star mile, toh baad mein 5-star lana bohot mushkil ho jata hai.
English:">Early reviews set the Listing Momentum. If you get 3-stars initially, it becomes very difficult to bring it up to 5-stars later.

353. Review velocity slow hone ka matlab kya hai? (What does a slow review velocity mean?)

Urdu: Iska matlab hai ki ya toh aapki total sales kam ho gayi hain, ya phir aapka product itna average hai ki customer ko review dene ki zaroorat feel nahi ho rahi.
English:">This means either your total sales have decreased, or your product is so average that the customer does not feel the need to leave a review.

354. Vine reviews kab worth it hoti hain? (When are Vine reviews worth it?)

Urdu: Vine reviews sirf naye product launch karte waqt worth it hoti hain, jab aapko high-quality reviews ki zaroorat ho. Yeh 30 reviews tak mil sakti hain.
English:">Vine reviews are only worth it when launching a new product and you need high-quality reviews. You can get up to 30 reviews.

355. Review gap kaise fill hota hai? (How is the review gap filled?)

Urdu: Review gap (yani competitor ke paas zyada reviews hona) ko superior product quality aur behtar images se fill kiya ja sakta hai.
English:">The review gap (i.e., the competitor having more reviews) can be filled with superior product quality and better images.

356. Competitor review mining kya hota hai? (What is competitor review mining?)

Urdu: Competitor ki negative reviews ko analyze karna taake unki kamiyon ko apne product mein behtar kiya ja sake (Product Differentiation).
English:">Analyzing a competitor's negative reviews to improve their flaws in your own product (Product Differentiation).

357. Review sentiment analysis kaise hoti hai? (How is review sentiment analysis done?)

Urdu: Reviews ko padh kar yeh pata lagana ki customer kis word (masalan: durable, small, quality) ko zyada use kar raha hai. Yeh tool se bhi hota hai.
English:">Analyzing reviews to find out which words the customer uses the most (e.g., durable, durable, small, quality). This can also be done with a tool.

358. Psychological pricing reviews par kaise effect karta hai? (How does psychological pricing affect reviews?)

Urdu: Agar price bohot kam ho, toh customer ki expectations kam hoti hain (low risk). Agar price high ho, toh expectations bhi high hoti hain, jis se 4-star milne ka risk barh jata hai.
English:">If the price is very low, the customer's expectations are low (low risk). If the price is high, expectations are also high, which increases the risk of receiving a 4-star rating.

359. Refund ke bawajood negative review kyun rehta hai? (Why does a negative review remain despite a refund?)

Urdu: Kyunki customer ko refund mil gaya, lekin uski problem solve nahi hui. Customer ko review remove karne ke liye follow-up karna padta hai.
English:">Because the customer received a refund, but their problem was not solved. The customer needs to be followed up with to remove the review.

360. Reviews ko ignore karna kyun slow death hai? (Why is ignoring reviews a slow death?)

Urdu: Reviews customer ki free market research hai. Agar aap reviews ignore karein, toh aapki product quality stagnate (ruk) ho jayegi, aur competitor aage nikal jayega.
English:">Reviews are free market research from the customer. If you ignore reviews, your product quality will stagnate, and the competitor will move ahead.

X. Supplier Power aur Negotiation

361. Supplier ke paas leverage kab hota hai? (When does the supplier have leverage?)

Urdu: Jab aapka order MOQ se kam ho, ya aapka product bohot specialized (khas) ho, jiske liye koi aur manufacturer na ho.
English:">When your order is less than the MOQ, or your product is very specialized, for which there is no other manufacturer.

362. Buyer ke paas leverage kab hota hai? (When does the buyer have leverage?)

Urdu: Jab aapka order bohot bara ho, ya aapke paas market data ho, aur aap multiple suppliers se quotes le chuke hon.
English:">When your order is very large, or you have market data, and you have taken quotes from multiple suppliers.

363. Price kam karwane ka sahi time kya hai? (What is the right time to reduce the price?)

Urdu: Jab aapka supplier se teesra (third) ya chautha (fourth) order ho. Ya phir jab aap unhe competition ka data dikhayein aur volume barhane ka wada karein.
English:">When it is your third or fourth order from the supplier. Or when you show them competitor data and promise to increase volume.

364. Payment terms kaise improve hoti hain? (How are payment terms improved?)

Urdu: Shuru mein 30/70 (30% advance) theek hai. Achhe relationship ke baad aap 10/90 ya 30 din ki credit terms negotiate kar sakte hain.
English:">Initially, 30/70 (30% advance) is fine. After a good relationship, you can negotiate 10/90 or 30-day credit terms.

365. 30/70 payment structure kyun risky ho sakta hai? (Why can a 30/70 payment structure be risky?)

Urdu: 30% advance manufacturing ke liye hota hai. Baaki 70% payment dene se pehle aapko Quality Inspection karwana zaroori hai. Agar inspection fail ho jaye, toh 30% advance phans sakta hai.
English:">30% advance is for manufacturing. Before paying the remaining 70%, Quality Inspection is necessary. If the inspection fails, the 30% advance can be stuck.

366. Long-term supplier relationship ka faida kya hai? (What is the benefit of a long-term supplier relationship?)

Urdu: Behtar price, achhi payment terms, aur emergency mein priority. Woh aapke liye new product ideas bhi share kar sakte hain.
English:">Better price, good payment terms, and priority in an emergency. They can also share new product ideas with you.

367. Supplier dependency ka risk kya hai? (What is the risk of supplier dependency?)

Urdu: Agar aap sirf ek hi supplier par depend karte hain, toh woh achanak price barha sakta hai ya order cancel kar sakta hai. Aapke paas bargaining power nahi rehti.
English:">If you depend on only one supplier, they can suddenly increase the price or cancel the order. You lose bargaining power.

368. Backup supplier kaise develop hota hai? (How is a backup supplier developed?)

Urdu: Chote test orders de kar, regular communication rakh kar, aur unke saath SOPs aur quality standards share karke.
English:">By giving small test orders, maintaining regular communication, and sharing SOPs and quality standards with them.

369. Supplier delay ka real reason kaise pata chalta hai? (How to find the real reason for a supplier delay?)

Urdu: Sirf bahana nahi sunna chahiye. Factory ki live video ya third-party inspection report ki demand karein taake pata chale ki manufacturing kahan ruk gayi hai.
English:">You should not just listen to excuses. Demand a live video of the factory or a third-party inspection report to find out where manufacturing has stopped.

370. White labeling vs custom manufacturing ka farq? (Difference between white labeling vs custom manufacturing?)

Urdu: White labeling: Existing product par apna logo lagana. Custom: Product ko scratch se apne design ke mutabiq banwana. Custom zyada mahanga aur time-consuming hota hai.
English:">White labeling: Putting your logo on an existing product. Custom: Manufacturing the product from scratch according to your design. Custom is more expensive and time-consuming.

371. Tooling cost kya hoti hai? (What is tooling cost?)

Urdu: Mould (saancha) banane ka initial kharcha, khaas kar plastic ya metal products ke liye. Yeh cost ek hi baar pay hoti hai aur product par aapka control barhati hai.
English:">The initial cost of making the mold, especially for plastic or metal products. This cost is paid only once and increases your control over the product.

372. MOQ negotiate karne ka practical tareeqa kya hai? (What is the practical way to negotiate MOQ?)

Urdu: Supplier ko baray order ka wada karein, lekin shuru mein test order ki demand karein. Ya phir inventory ko multiple colors/sizes mein divide na karein.
English:">Promise the supplier a large order, but demand a test order initially. Or do not divide the inventory into multiple colors/sizes.

373. Supplier audit kab zaroori hota hai? (When is a supplier audit necessary?)

Urdu: Jab aap custom product banwa rahe hon, ya aapka order size bohot bara ho, toh factory visit ya detailed third-party audit zaroori hai.
English:">When you are getting a custom product manufactured, or your order size is very large, a factory visit or a detailed third-party audit is necessary.

374. Incoterms ka role kya hai? (What is the role of Incoterms?)

Urdu: Incoterms (International Commercial Terms) yeh tay karte hain ki supplier aur buyer ke beech shipping, insurance, aur risk ki zimmedari kis ki hai.
English:">Incoterms (International Commercial Terms) determine who is responsible for shipping, insurance, and risk between the supplier and the buyer.

375. EXW vs FOB ka real difference kya hai? (What is the real difference between EXW vs FOB?)

Urdu: EXW (Ex Works): Supplier ki factory se saari zimmedari aapki. FOB (Free On Board): Supplier ki zimmedari port tak (port par loading tak) hoti hai. FOB zyada behtar hai.
English:">EXW (Ex Works): All responsibility is yours from the supplier's factory. FOB (Free On Board): Supplier's responsibility is up to the port (until loading at the port). FOB is better.

376. Supplier contract mein kya miss hota hai? (What is missing in a supplier contract?)

Urdu: Aksar quality standards (AQL Level) aur late delivery par penalty clauses miss ho jate hain. Yeh zaroori hain taake aapka leverage bana rahe.
English:">Often, quality standards (AQL Level) and penalty clauses for late delivery are missed. These are essential to maintain your leverage.

377. Quality drift kya hoti hai? (What is quality drift?)

Urdu: Pehle order mein product quality achhi thi, lekin baad ke orders mein quality ahista ahista girne lagti hai (supplier cost kam karne ke liye karta hai).
English:">The product quality was good in the first order, but in subsequent orders, the quality gradually starts to decline (the supplier does this to reduce cost).

378. Repeat order mein quality kyun girti hai? (Why does quality drop in a repeat order?)

Urdu: Supplier ko lagta hai ki aap ab permanent customer hain, toh woh sasta raw material use karna shuru kar deta hai taake uska profit barh jaye.
English:">The supplier feels that you are now a permanent customer, so they start using cheaper raw materials to increase their profit.

379. Supplier ko replace karne ka right time kya hai? (What is the right time to replace a supplier?)

Urdu: Agar 2 orders lagatar Inspection mein fail hon, ya supplier lagatar 3 baar shipping deadline miss kare.
English:">If 2 consecutive orders fail the Inspection, or the supplier misses the shipping deadline 3 consecutive times.

380. China ke bahar sourcing kab smart hoti hai? (When is sourcing outside China smart?)

Urdu: Agar aapka product US mein manufacture ho raha ho (Buy American/local preference), ya agar China ki shipping cost aur Tariffs bohot zyada ho chuke hon.
English:">If your product is manufactured in the US (Buy American/local preference), or if China's shipping cost and Tariffs have become too high.

Y. Hidden Costs aur Silent Killers

381. FBA fee increase ka impact kaise absorb hota hai? (How is the impact of an FBA fee increase absorbed?)

Urdu: Ya toh aap listing price barha kar, ya phir supplier se cost kam karwa kar. Zyada tar sellers dono tareeqe use karte hain.
English:">Either by increasing the listing price, or by getting the supplier to reduce the cost. Most sellers use both methods.

382. Dimensional weight profit ko kaise kha jata hai? (How does dimensional weight eat up profit?)

Urdu: Agar aapka product halka ho lekin box bara ho, toh Amazon aam taur par weight se zyada size (Dimensional Weight) ke hisab se FBA fees leta hai. Isse profit kaat jata hai.
English:">If your product is light but the box is large, Amazon usually charges FBA fees based on size (Dimensional Weight) rather than weight. This cuts into profit.

383. Returns ke hidden costs kya hain? (What are the hidden costs of returns?)

Urdu: Return ke hidden costs mein FBA return processing fees, product ka dobara selling ke liye ready na hona, aur ranking/review par negative asar shamil hain.
English:">Hidden costs of returns include FBA return processing fees, the product not being ready for resale, and the negative impact on ranking/reviews.

384. Customer misuse returns kaise detect hoti hain? (How are customer misuse returns detected?)

Urdu: Customer returns report mein reason dekhein. Agar reason "No longer needed" ya "Bought by mistake" ho toh woh misuse ho sakta hai, aur usay Amazon se challenge karein.
English:">Check the reason in the Customer Returns Report. If the reason is "No longer needed" or "Bought by mistake," it might be misuse, and you should challenge it with Amazon.

385. Prep errors ka fine kya hota hai? (What is the fine for prep errors?)

Urdu: Agar product par FNSKU label sahi na ho, ya packaging Amazon ki requirement ke mutabiq na ho, toh Amazon har unit par fine (Prep Fee) lagata hai.
English:">If the FNSKU label is incorrect, or the packaging does not meet Amazon's requirements, Amazon imposes a fine (Prep Fee) on every unit.

386. Labeling mistakes ka nuksan kya hai? (What is the disadvantage of labeling mistakes?)

Urdu: Labelling mistake se inventory 'stranded' ho jati hai, sales ruk jati hain, aur aapko remote team hire karni padti hai correction ke liye.
English:">Labeling mistakes lead to inventory being 'stranded,' sales stop, and you have to hire a remote team for correction.

387. Long-term storage fee silent killer kyun hai? (Why is the long-term storage fee a silent killer?)

Urdu: Yeh fee aapke pure saal ke profit ko achanak wipe kar sakti hai. Isse bachne ke liye 6-9 mahine se zyada ka stock kabhi na rakhein.
English:">This fee can suddenly wipe out your entire year's profit. To avoid it, never keep more than 6-9 months of stock.

388. Dead inventory ka psychological trap kya hai? (What is the psychological trap of dead inventory?)

Urdu: Dead inventory ka trap yeh hai ki aap 'Loss ko accept' nahi karte aur hope mein usay rakhte hain. Isse mazeed fees aur waqt zaya hota hai.
English:">The trap of dead inventory is that you don't 'Accept the Loss' and keep it in hope. This leads to further fees and wasted time.

389. Sunk cost fallacy Amazon par kaise hoti hai? (How does the sunk cost fallacy happen on Amazon?)

Urdu: Jab aap product par $5,000 laga chuke hain, aur woh fail ho raha hai, lekin aap mazeed $5,000 lagate hain yeh soch kar ki "itna paisa laga diya hai, ab chhor nahi sakte".
English:">When you have already spent $5,000 on a product and it is failing, but you spend another $5,000 thinking, "I've invested so much, I can't quit now."

390. Currency fluctuation profit kaise wipe karti hai? (How does currency fluctuation wipe out profit?)

Urdu: Jab aap supplier ko USD mein pay karte hain aur jab aap Amazon se pay-out lete hain, tab currency rate badal jata hai. Agar Dollar kamzor ho, toh profit kam ho jata hai.
English:">The currency rate changes when you pay the supplier in USD and when you take the payout from Amazon. If the Dollar weakens, the profit decreases.

391. Inflation sourcing ko kaise affect karti hai? (How does inflation affect sourcing?)

Urdu: Global inflation se raw material ki qeemat barh jati hai. Aapka supplier iska bojh aap par dalta hai, jis se aapki COGS (Cost of Goods Sold) barh jati hai.
English:">Global inflation increases the price of raw materials. Your supplier passes this burden onto you, which increases your COGS (Cost of Goods Sold).

392. Ad waste kaise pehchani jati hai? (How is ad waste recognized?)

Urdu: Ad waste (PPC ka zaya hona) tab hota hai jab aapke campaigns ka ACOS bohot high ho, ya aap irrelevant keywords par paisa laga rahe hon.
English:">Ad waste (wasting PPC) occurs when your campaign ACOS is very high, or you are spending money on irrelevant keywords.

393. Opportunity cost kaise calculate hota hai? (How is opportunity cost calculated?)

Urdu: Yeh woh profit hai jo aap uss waqt mein kama sakte the jo aapne is masle (jaise dead inventory) ko theek karne mein lagaya.
English:">This is the profit you could have earned in the time you spent fixing this problem (like dead inventory).

394. Time cost kyun ignore hoti hai? (Why is time cost ignored?)

Urdu: Kyunki sellers apni ghanton ki value nahi lagate. Agar aapka waqt $50/hour ka hai aur aap $10 ka kaam khud kar rahe hain, toh aap $40/hour ka nuksan kar rahe hain.
English:">Because sellers don't value their hours. If your time is worth $50/hour and you are doing $10 worth of work yourself, you are incurring a loss of $40/hour.

395. Cheap VA mehngi kyun parti hai? (Why does a cheap VA turn out to be expensive?)

Urdu: Cheap VA mistakes zyada karta hai (Labeling, PPC settings), jo aakhir mein aapko suspension ya paisa zaya karne ki shakl mein double nuksan dete hain.
English:">A cheap VA makes more mistakes (Labeling, PPC settings), which ultimately cause you double the loss in the form of suspension or wasted money.

396. Over-optimization ka nuksan kya hai? (What is the disadvantage of over-optimization?)

Urdu: Jab aap har roz listing title, ya PPC bid change karte hain. Algorithm ko stable data chahiye. Zyada changes unstable performance dete hain.
English:">When you change the listing title or PPC bid every day. The algorithm needs stable data. Too many changes result in unstable performance.

397. Policy ignorance ka cost kya hai? (What is the cost of policy ignorance?)

Urdu: Policy ignorance ka cost account suspension hai. Aap yeh nahi keh sakte ki aapko rules pata nahi the.
English:">The cost of policy ignorance is account suspension. You cannot claim that you did not know the rules.

398. Slow decision making ka nuksan kya hai? (What is the disadvantage of slow decision-making?)

Urdu: Slow decision making se aap market trend miss kar dete hain, ya competitor se pehle product launch nahi kar pate.
English:">Slow decision-making causes you to miss market trends, or you fail to launch a product before a competitor.

399. Comfort zone Amazon par kyun dangerous hai? (Why is the comfort zone dangerous on Amazon?)

Urdu: Agar aapko lagay ki ab sab set hai aur aap mehnat chhor dein, toh competitor aapko 6 mahine mein harayega. Market hamesha evolve hota rehta hai.
English:">If you feel everything is set and stop working hard, a competitor will beat you in 6 months. The market is always evolving.

400. Average rehna sab se mehnga option kyun hai? (Why is remaining average the most expensive option?)

Urdu: Kyunki average product, average listing, aur average marketing aapka sara capital kha jayega, aur aapko sirf frustration milegi. FBA mein ya toh best bano, ya mat karo.
English:">Because an average product, average listing, and average marketing will consume all your capital, and you will only get frustration. In FBA, either be the best or don't do it.