Amazon FBA: Next 100 Sawaalat (Operational Reality)

Amazon FBA: Next 100 Questions (Operational Reality)

TL;DR: Ye pure Amazon FBA ke aur 100 practical sawalat hain. Ground reality. Seller Central. Paisa. Risk. Execution.

TL;DR: These are 100 more practical Amazon FBA questions. Ground reality. Seller Central. Money. Risk. Execution.

AA. Seller Central ki Haqeeqat

601. Seller Central ka sab se dangerous section kaunsa hai? (Which is the most dangerous section of Seller Central?)

Urdu: Account Health section sab se dangerous hai. Is mein ek red warning aapka poora business rok sakti hai. Ise daily check karein.
English: The Account Health section is the most dangerous. A single red warning here can stop your entire business. Check it daily.

602. Account Health score kab silently girta hai? (When does the Account Health score silently drop?)

Urdu: Policy warnings (masalan: Generic safety complaints) aane par ya phir high late shipment rate (FBM mein) hone par score silently gir sakta hai.
English: The score can silently drop due to policy warnings (e.g., Generic safety complaints) or a high late shipment rate (in FBM).

603. Performance notifications ignore karne ka nuksan kya hai? (What is the disadvantage of ignoring performance notifications?)

Urdu: Notifications ignore karne se warning foran suspension mein badal sakti hai. Har notification par 24-48 ghanton mein action zaroori hai.
English: Ignoring notifications can turn a warning into a suspension immediately. Action within 24-48 hours is necessary for every notification.

604. Policy warning aur suspension mein farq kya hai? (What is the difference between a policy warning and suspension?)

Urdu: Warning sirf notice hai. Suspension aapka bechne ka haq (selling privilege) chheen leti hai. Teen warnings ke baad aam taur par suspension aati hai.
English: A warning is just a notice. Suspension takes away your selling privileges. Suspension usually follows three warnings.

605. Case log karte waqt kya likhna ghalti hoti hai? (What is a mistake to write when logging a case?)

Urdu: Emotional, lambi kahaniyan ya Amazon ki policy ko bura bhala kehna. Hamesha to-the-point, case ID, aur proof ke saath baat karein.
English: Emotional, long stories, or criticizing Amazon's policy. Always be to-the-point, include the case ID, and provide proof.

606. Seller Support ko kaise likhne se fast response milta hai? (How to write to Seller Support to get a fast response?)

Urdu: Subject line mein masla wazeh likhein (e.g., URGENT: ASIN B0XXXX Stranded Inventory). Email/Call ko simple aur sirf ek masle par rakhein.
English: Write the problem clearly in the subject line (e.g., URGENT: ASIN B0XXXX Stranded Inventory). Keep the Email/Call simple and focus on only one issue.

607. Case close hone ka matlab problem solve hona kyun nahi hota? (Why does closing a case not mean the problem is solved?)

Urdu: Support team aksar case ko close kar deti hai sirf time line theek karne ke liye, jabki asal masla (jaise inventory lost) pending rehta hai.
English: The Support team often closes the case just to meet the timeline, while the actual issue (like inventory lost) remains pending.

608. Reopen case kab aur kaise karna chahiye? (When and how should a case be reopened?)

Urdu: Case tab reopen karein jab aapko naya evidence mile ya problem dobara ho. Old case ID refer karein aur wazeh maang rakhein.
English: Reopen a case when you find new evidence or the problem recurs. Refer to the old case ID and state a clear demand.

609. Call vs email support, kaunsa better hai? (Call vs email support, which is better?)

Urdu: Call support fast hota hai, khaas kar emergency mein. Email/Chat written proof ke liye behtar hai.
English: Call support is faster, especially in an emergency. Email/Chat is better for written proof.

610. Seller Support ke saath emotional hona kyun nuksan deta hai? (Why is being emotional with Seller Support harmful?)

Urdu: Emotional hone se support staff aapko 'difficult' mark kar sakte hain, aur aapka masla zyada time le sakta hai. Professionalism zaroori hai.
English: Being emotional can get you marked as 'difficult' by the support staff, and your issue may take longer. Professionalism is necessary.

611. Account Health daily check karna kyun lazmi hai? (Why is checking Account Health daily mandatory?)

Urdu: Early warning signs ko pakarne ke liye. Agar aap 48 ghanton mein action na lein, toh warning barh sakti hai.
English: To catch early warning signs. If you don't take action within 48 hours, the warning can escalate.

612. Metrics kaun se ignore ho sakte hain aur kaun se nahi? (Which metrics can be ignored and which cannot?)

Urdu: Page Views aur Sessions ignore ho sakte hain. Lekin ODR, CVR, aur Policy Violations ignore nahi kiye ja sakte.
English: Page Views and Sessions can be ignored. But ODR, CVR, and Policy Violations cannot be ignored.

613. Policy update ka notification miss ho jaye to kya hota hai? (What happens if a policy update notification is missed?)

Urdu: Aapka business purane rules par chalta rahega, aur Amazon naye rules ke mutabiq aapko penalize (saza) kar sakta hai.
English: Your business will continue running on old rules, and Amazon can penalize you according to the new rules.

614. Seller Central bugs ko kaise handle karte hain? (How to handle Seller Central bugs?)

Urdu: Screenshot lein aur Seller Support ko report karein. Kabhi bhi bug ko exploit (galat use) na karein, yeh violation ho sakta hai.
English: Take a screenshot and report it to Seller Support. Never exploit a bug, as this can be a violation.

615. Reports section ka sab se underused report kaunsa hai? (What is the most underused report in the Reports section?)

Urdu: Customer Returns Report. Yeh report batati hai ki aapke product mein asal mein kya masla hai.
English: The Customer Returns Report. This report tells you what the real problem is with your product.

616. Business reports aur ads reports mismatch kyun hota hai? (Why do business reports and ads reports mismatch?)

Urdu: Kyunki Business Reports mein total sales hoti hain, aur Ads Reports mein sirf Sponsored Products ki sales. Attribution window bhi alag hota hai.
English: Because Business Reports show total sales, and Ads Reports only show Sponsored Products sales. The attribution window is also different.

617. Seller Central data delay kaise decision ko ghalat karta hai? (How does Seller Central data delay lead to wrong decisions?)

Urdu: Agar aap PPC bids barha dein aur 24 ghante baad pata chale ki sales to pehle hi theek thin, toh aapka paisa zaya ho gaya.
English: If you increase PPC bids and find out 24 hours later that sales were already fine, your money is wasted.

618. Glitch vs violation kaise pehchanein? (How to differentiate between a glitch and a violation?)

Urdu: Glitch aam taur par temporary hota hai. Violation hamesha Performance tab mein written warning laati hai.
English: A glitch is usually temporary. A violation always brings a written warning in the Performance tab.

619. Seller Central par proof kaise upload karna chahiye? (How should proof be uploaded on Seller Central?)

Urdu: Clear, high-resolution PDF ya JPG mein. Agar invoice hai toh usmein supplier name, date, aur quantity clear honi chahiye.
English: In a clear, high-resolution PDF or JPG. If it's an invoice, the supplier name, date, and quantity should be clear.

620. Seller Central ke bharosay rehna kyun risky hai? (Why is relying on Seller Central risky?)

Urdu: Kyunki Seller Central data mein ghaltiyan ho sakti hain. Hamesha apna external tracking system (P&L spreadsheet) zaroor rakhein.
English: Because Seller Central data can have errors. Always keep your external tracking system (P&L spreadsheet) ready.

AB. Listings ki Gehri Haqeeqat

621. Listing suppress hone ka silent reason kya hota hai? (What is the silent reason for a listing being suppressed?)

Urdu: Main image compliance (white background, no text) fail hona, ya phir product title limit se zyada ho jana.
English: Failing the main image compliance (white background, no text), or the product title exceeding the limit.

622. Image compliance fail hone ka common reason kya hai? (What is the common reason for image compliance failure?)

Urdu: Main image mein text, watermark, ya accessories shamil karna. Main image sirf product dikhani chahiye.
English: Including text, a watermark, or accessories in the main image. The main image should only show the product.

623. Category galat ho to kya nuksan hota hai? (What is the disadvantage of having the wrong category?)

Urdu: Galat category mein aap irrelevant searches mein dikhenge, CPC (Cost per Click) barhega, aur ranking ghalat keyword par hogi.
English: In the wrong category, you will appear in irrelevant searches, CPC will increase, and ranking will be based on the wrong keyword.

624. Flat file upload kab use karni chahiye? (When should a flat file upload be used?)

Urdu: Jab aapko bulk mein bohot sari listings edit karni hon, ya Parent-Child variations banana ho. Yeh advanced sellers ke liye hai.
English: When you need to edit many listings in bulk, or create Parent-Child variations. This is for advanced sellers.

625. Parent–child variation ghalat ho to kya hota hai? (What happens if the parent–child variation is wrong?)

Urdu: Listing suppress ho sakti hai. Amazon variations ko mis-use karne par penalty lagata hai.
English: The listing can be suppressed. Amazon penalizes the misuse of variations.

626. Variation abuse kyun dangerous hai? (Why is variation abuse dangerous?)

Urdu: Jab aap alag products ko ek hi listing mein daal dete hain (masalan: Phone case aur charger). Isse customer confuse hota hai aur Account Health risk barh jata hai.
English: When you put different products into the same listing (e.g., Phone case and charger). This confuses the customer and increases Account Health risk.

627. Duplicate ASIN create ho jaye to kya karein? (What to do if a duplicate ASIN is created?)

Urdu: Foran Seller Support ko contact karein aur request karein ki woh duplicate ASIN ko merge kar dein taake reviews aur ranking jama ho jayein.
English: Immediately contact Seller Support and request them to merge the duplicate ASIN so that reviews and ranking are combined.

628. Listing edit reflect hone mein delay kyun hota hai? (Why is there a delay in listing edit reflection?)

Urdu: Amazon ka system content ko re-index karta hai. Zyada delay ho toh hamesha Flat File se dobara upload karein.
English: Amazon's system re-indexes the content. If there is a major delay, always re-upload via Flat File.

629. Title change ranking ko kyun hit karta hai? (Why does a title change hit the ranking?)

Urdu: Title mein main keywords hote hain. Title change karne se Amazon ka algorithm listing ko dobara evaluate karta hai, jis se ranking unstable ho sakti hai.
English: The Title contains main keywords. Changing the Title causes Amazon's algorithm to re-evaluate the listing, which can make the ranking unstable.

630. Bullet points over-optimize karne ka nuksan kya hai? (What is the disadvantage of over-optimizing bullet points?)

Urdu: Listing unreadable ho jati hai, customer chhor deta hai, aur CVR gir jata hai. Bullet points customer ke liye hone chahiye, algorithm ke liye nahi.
English: The listing becomes unreadable, the customer leaves, and CVR drops. Bullet points should be for the customer, not the algorithm.

631. Backend keywords update ka real effect kya hota hai? (What is the real effect of backend keyword updates?)

Urdu: Backend keywords aapki indexing improve karte hain, lekin direct ranking par zyada asar nahi dalte. Ise sirf relevant, non-visible terms ke liye use karein.
English: Backend keywords improve your indexing, but do not have a major direct impact on ranking. Use them only for relevant, non-visible terms.

632. Listing hijack ka pehla signal kya hota hai? (What is the first signal of a listing hijack?)

Urdu: Aapka Buy Box achanak lose ho jana, ya listing ka title aur images badal jana.
English: Suddenly losing your Buy Box, or the listing title and images changing.

633. Counterfeit claim kaise aata hai? (How does a counterfeit claim occur?)

Urdu: Jab koi competitor ya brand aapke khilaf claim kare ki aap unka product nakli bech rahe hain. Isse foran suspension ka risk hota hai.
English: When a competitor or brand files a claim against you saying you are selling their counterfeit product. This immediately risks suspension.

634. Brand registry hone ke bawajood hijack kyun hoti hai? (Why does hijacking occur despite having Brand Registry?)

Urdu: Kyunki Brand Registry sirf protection tool hai. Hijack hone par aapko khud use monitor karna aur report karna hota hai.
English: Because Brand Registry is only a protection tool. When hijacked, you have to monitor and report it yourself.

635. Listing permanently removed ka matlab kya hota hai? (What does a permanently removed listing mean?)

Urdu: Agar listing permanently removed ho jaye, toh aap usay dobara activate nahi kar sakte. Yeh bari policy violation ke baad hota hai.
English: If a listing is permanently removed, you cannot reactivate it. This happens after a major policy violation.

636. ASIN reinstatement possible kab hota hai? (When is ASIN reinstatement possible?)

Urdu: Agar suspension ghalti se hui ho, ya aap Plan of Action (POA) ke zariye Amazon ko yaqeen dila dein ki aapne masla theek kar liya hai.
English: If the suspension occurred by mistake, or you assure Amazon through a Plan of Action (POA) that you have fixed the issue.

637. Listing delete vs close ka farq kya hai? (What is the difference between deleting and closing a listing?)

Urdu: Close karne se listing inventory mein rehti hai, future mein activate ho sakti hai. Delete karne se sab data chala jata hai.
English: Closing the listing keeps it in inventory; it can be activated in the future. Deleting it removes all data.

638. Zombie listings kya hoti hain? (What are zombie listings?)

Urdu: Woh listings jinhe bechne ke baad delete kar diya gaya ho, lekin unki sales history aur ranking bachi ho. Naye product ko is par launch karna risky ho sakta hai.
English: Listings that were deleted after selling, but their sales history and ranking remain. Launching a new product on it can be risky.

639. Old listings clean na karne ka nuksan kya hai? (What is the disadvantage of not cleaning up old listings?)

Urdu: Agar purani listings mein policy violation ho, toh woh aapke poore account health ko hit kar sakti hain.
English: If old listings have policy violations, they can hit your entire account health.

640. Listing audit kitni dafa karni chahiye? (How often should a listing audit be done?)

Urdu: Har 90 din mein, ya jab sales achanak gir jayein. Check karein ki kya titles, images aur keywords theek hain.
English: Every 90 days, or when sales suddenly drop. Check if the titles, images, and keywords are correct.

AC. Inventory aur FBA Warehouse

641. Inventory lost ka claim kab valid hota hai? (When is an inventory lost claim valid?)

Urdu: Jab aapka product 30 din se zyada Amazon warehouse mein 'Receiving' stage se aage na barhe, aur aapke paas proof of delivery ho.
English: When your product remains stuck beyond the 'Receiving' stage in the Amazon warehouse for more than 30 days, and you have proof of delivery.

642. Amazon reimbursement kam kyun deta hai? (Why does Amazon give less reimbursement?)

Urdu: Amazon aapko lost product ki estimated sales price (fees kaat kar) deta hai. Lekin agar aap zyada maangte hain, toh aapko apni asli COGS ka proof dena padta hai.
English: Amazon gives you the lost product's estimated sales price (minus fees). But if you demand more, you have to provide proof of your actual COGS.

643. Inventory damaged ka proof kaise milta hai? (How to get proof of damaged inventory?)

Urdu: Amazon FBA Inventory Report check karein. Agar reason "Damaged in Warehouse" ho, toh proof mil jata hai. Agar "Customer Damaged" ho, toh mushkil hai.
English: Check the Amazon FBA Inventory Report. If the reason is "Damaged in Warehouse," proof is available. If it's "Customer Damaged," it's difficult.

644. Warehouse transfer ka control seller ke paas kyun nahi? (Why does the seller not control warehouse transfer?)

Urdu: Amazon apne logistics aur customer delivery ki speed maintain karne ke liye khud decide karta hai ki stock kahan rakhega.
English: Amazon decides where to keep the stock to maintain its logistics and customer delivery speed.

645. Split shipments ka cost kaise calculate hota hai? (How is the cost of split shipments calculated?)

Urdu: Split shipments mein aapko har choti location par alag se prep/labelling karni padti hai. Isse Freight Forwarder ka kharcha barh jata hai.
English: In split shipments, you have to do separate prep/labeling for each small location. This increases the Freight Forwarder's cost.

646. Placement service fee kab worth it hoti hai? (When is the placement service fee worth it?)

Urdu: Jab aapka order bohot chota ho aur aap split shipment ki hassle se bachna chahte hon. Fee zyada ho sakti hai, lekin sukoon milta hai.
English: When your order is very small and you want to avoid the hassle of split shipments. The fee can be high, but it provides peace of mind.

647. Inbound shipment delay ka real reason kya hota hai? (What is the real reason for an inbound shipment delay?)

Urdu: Ya toh Freight Forwarder ki documentation ghalat ho, ya Amazon warehouse mein labor ki kami ho.
English: Either the Freight Forwarder's documentation is wrong, or there is a shortage of labor in the Amazon warehouse.

648. FBA check-in slow hone ka impact kya hota hai? (What is the impact of slow FBA check-in?)

Urdu: Check-in slow hone se aapka product 'In-stock' nahi hota, sales ruk jati hain, aur aapka stock-out period barh jata hai.
English: Slow check-in prevents your product from becoming 'In-stock', sales stop, and your stock-out period increases.

649. Inventory stranded hone ke common reasons kya hain? (What are the common reasons for inventory being stranded?)

Urdu: Product listing delete ho jana, ya listing mein koi policy violation hona, ya phir FNSKU label ka ghalat hona.
English: The product listing being deleted, a policy violation in the listing, or an incorrect FNSKU label.

650. Stranded inventory ka fast fix kya hai? (What is the fast fix for stranded inventory?)

Urdu: Seller Central mein fix stranded inventory page par ja kar 'Create new listing' ya 'Match to existing listing' option use karein.
English: Go to the fix stranded inventory page in Seller Central and use the 'Create new listing' or 'Match to existing listing' option.

651. Removal order delay kyun hota hai? (Why does a removal order delay?)

Urdu: Removal orders slow hote hain kyunki Amazon sales orders ko priority deta hai. Holiday season mein delay aur barh jata hai.
English: Removal orders are slow because Amazon prioritizes sales orders. The delay increases further during the holiday season.

652. Inventory disposal kab better hoti hai? (When is inventory disposal better?)

Urdu: Jab aapka product itna sasta ho ya itna dead ho ki usay wapas mangwa kar bechne ka kharcha uski qeemat se zyada ho.
English: When your product is so cheap or so dead that the cost of recalling and selling it is more than its value.

653. Unsellable inventory ka breakdown kaise dekhein? (How to view the breakdown of unsellable inventory?)

Urdu: FBA Inventory Report mein. Wahan reasons diye hote hain (masalan: damaged in transit, defective, customer return).
English: In the FBA Inventory Report. Reasons are provided there (e.g., damaged in transit, defective, customer return).

654. Inventory aging report ka sahi use kya hai? (What is the correct use of the inventory aging report?)

Urdu: Yeh report long-term storage fees se bachne ke liye use hoti hai. 270 din se zyada purane stock par action lena zaroori hai.
English: This report is used to avoid long-term storage fees. Action is necessary on stock older than 270 days.

655. Dead inventory ko accept karna kyun zaroori hai? (Why is accepting dead inventory necessary?)

Urdu: Dead inventory aapka cash aur warehouse space dono use karti hai. Ise nikal kar naye, achhe product mein paisa lagana zaroori hai.
English: Dead inventory uses both your cash and warehouse space. It is necessary to dispose of it and invest money in a new, good product.

656. Inventory forecasting ka sab se common error kya hai? (What is the most common error in inventory forecasting?)

Urdu: Sales growth ko underestimate karna, ya shipping delays ko calculate na karna (Lead Time ka ghalat andaza).
English: Underestimating sales growth, or not calculating shipping delays (incorrect estimate of Lead Time).

657. Restock limit sudden kyun girti hai? (Why does the restock limit suddenly drop?)

Urdu: Zyada tar IPI (Inventory Performance Index) score girne ki wajah se. IPI girta hai agar aapka stock dead ho, ya sell-through rate kam ho.
English: Mostly due to a drop in the IPI (Inventory Performance Index) score. IPI drops if your stock is dead, or the sell-through rate is low.

658. IPI improve karne ka fastest tareeqa kya hai? (What is the fastest way to improve IPI?)

Urdu: Dead stock ka disposal ya removal karna. Aur tezi se naye stock ko bechna taake sell-through rate barh jaye.
English: Disposing of or removing dead stock. And selling new stock quickly to increase the sell-through rate.

659. Over-send inventory ka nuksan kya hai? (What is the disadvantage of over-sending inventory?)

Urdu: Aapka paisa zyada phans jata hai, aur aap long-term storage fees ka risk lete hain.
English: Your money gets stuck more, and you risk long-term storage fees.

660. FBA warehouse par blind trust kyun ghalat hai? (Why is blind trust in the FBA warehouse wrong?)

Urdu: Warehouse mein ghaltiyan hoti hain (product lost, count ghalat). Hamesha apne shipment records aur delivery proof maintain karein.
English: Mistakes happen in the warehouse (product lost, incorrect count). Always maintain your shipment records and proof of delivery.

AD. PPC aur Sales ki Haqeeqat

661. Ads ON hone ke bawajood sales kyun nahi aati? (Why don't sales come despite ads being ON?)

Urdu: Ads ON hain, lekin Conversion Rate (CVR) kharab hai. Ya toh listing ki images, ya price, ya reviews market standard se kam hain.
English: Ads are ON, but the Conversion Rate (CVR) is poor. Either the listing's images, price, or reviews are below market standard.

662. Auto ads se sirf loss kyun hota hai? (Why does loss occur only from auto ads?)

Urdu: Auto ads irrelevant keywords par bhi paisa kharch karti hain. Regular negative keyword mining na karne se loss hota hai.
English: Auto ads spend money on irrelevant keywords too. Loss occurs if regular negative keyword mining is not done.

663. Manual exact ads kab fail hoti hain? (When do manual exact ads fail?)

Urdu: Jab aapke keywords high competition wale hon, aur aapki bid itni kam ho ki aapka ad pehle page par dikhe hi nahi.
English: When your keywords are high competition, and your bid is so low that your ad doesn't show up on the first page.

664. ACOS low hone ke bawajood profit kyun nahi hota? (Why is there no profit despite a low ACOS?)

Urdu: ACOS sirf ad cost batata hai. Agar aapki COGS, FBA fees aur shipping cost zyada ho, toh low ACOS bhi Net Loss dega.
English: ACOS only shows ad cost. If your COGS, FBA fees, and shipping costs are high, even a low ACOS will result in Net Loss.

665. PPC data kitne din baad reliable hota hai? (After how many days is PPC data reliable?)

Urdu: Kam se kam 7-14 din ka data zaroori hai. Isse pehle ka data Amazon ke attribution window ki wajah se unstable hota hai.
English: Data for at least 7-14 days is necessary. Data before that is unstable due to Amazon's attribution window.

666. New keywords add karne ka sahi time kya hai? (What is the right time to add new keywords?)

Urdu: Jab aapko Search Term Report mein koi aisa keyword mile jo low ACOS par convert ho raha ho. Use foran Manual Exact mein add karein.
English: When you find a keyword in the Search Term Report that is converting at a low ACOS. Immediately add it to Manual Exact.

667. Negative keywords late add karne ka nuksan kya hai? (What is the disadvantage of adding negative keywords late?)

Urdu: Agar aap 2 haftay tak irrelevant search terms (jaise Free, Cheap) ko negative na karein, toh aapka ad budget zaya ho jayega.
English: If you don't negative-keyword irrelevant search terms (like Free, Cheap) for 2 weeks, your ad budget will be wasted.

668. Bid increase se impressions kyun nahi barhti? (Why don't impressions increase with a bid increase?)

Urdu: Impressions is liye nahi barhti kyunki ya toh aapka Conversion Rate kam hai, ya phir aapka product irrelevant hai (Listing Quality Score).
English: Impressions don't increase because either your Conversion Rate is low, or your product is irrelevant (Listing Quality Score).

669. Budget finish hone ka matlab kya signal deta hai? (What signal does running out of budget give?)

Urdu: Agar budget roz khatam ho jaye, toh iska matlab hai ki aap high-demand keywords par bohot kam bid kar rahe hain.
English: If the budget runs out daily, it means you are bidding too low on high-demand keywords.

670. Ads pause karne se ranking kyun girti hai? (Why does ranking drop when ads are paused?)

Urdu: Ads sales velocity ko support karti hain. Ads pause karne se total sales velocity kam ho jati hai, aur organic ranking girne lagti hai.
English: Ads support sales velocity. Pausing ads reduces total sales velocity, and organic ranking starts to drop.

671. PPC optimization ka overdoing kyun dangerous hai? (Why is overdoing PPC optimization dangerous?)

Urdu: Overdoing se campaigns unstable ho jate hain, aur Amazon ko data samajhne mein mushkil hoti hai. Consistency zaroori hai.
English: Overdoing makes campaigns unstable, and Amazon struggles to understand the data. Consistency is necessary.

672. Sponsored brand ads reject kyun hoti hain? (Why are Sponsored Brand ads rejected?)

Urdu: Zyada tar reason Brand Registry ka na hona, ya image/text mein Amazon policy ki violation karna hota hai.
English: The main reason is not having Brand Registry, or violating Amazon policy in the image/text.

673. Ads ke sath price change ka impact kya hota hai? (What is the impact of changing the price with ads?)

Urdu: Price change CVR ko affect karta hai. Agar price barh jaye toh ads ka ACOS barh jata hai.
English: Price change affects CVR. If the price increases, the ACOS of the ads increases.

674. PPC aur conversion ka relation kya hai? (What is the relation between PPC and conversion?)

Urdu: Conversion rate high ho toh PPC kam cost mein zyada sales deta hai. CVR low ho toh PPC ek cash burner ban jata hai.
English: If the conversion rate is high, PPC gives more sales at a lower cost. If CVR is low, PPC becomes a cash burner.

675. Coupon + ads kab loss karwati hain? (When do Coupon + ads cause a loss?)

Urdu: Jab aapka discount itna zyada ho ki Net Profit Zero ho jaye, aur aap us loss par PPC bhi chala rahe hon.
English: When your discount is so high that Net Profit becomes Zero, and you are also running PPC on that loss.

676. Ads ka break lena kab zaroori hota hai? (When is taking a break from ads necessary?)

Urdu: Jab aapka stock 10 din se kam bacha ho. Break lene se stock-out se bachte hain.
English: When your stock is less than 10 days' supply. Taking a break prevents stock-out.

677. PPC scaling ka sab se bara risk kya hai? (What is the biggest risk of PPC scaling?)

Urdu: Scaling mein ACOS barh jata hai. Agar aapka profit margin tight ho, toh scaling aapko loss mein dhakel sakti hai.
English: ACOS increases in scaling. If your profit margin is tight, scaling can push you into a loss.

678. Season ke baad ads kaise adjust hoti hain? (How are ads adjusted after the season?)

Urdu: Seasonal keywords ki bids kam kar dein. Budget kam karein, aur manual campaigns ka focus non-seasonal, high-converting keywords par rakhein.
English: Reduce bids on seasonal keywords. Lower the budget, and focus manual campaigns on non-seasonal, high-converting keywords.

679. PPC ka blame product par kab aata hai? (When does the blame for PPC fall on the product?)

Urdu: Jab high traffic aur low CVR ho. Iska matlab hai ki ad theek hai, lekin product ya listing customer ki expectation poori nahi kar rahi.
English: When there is high traffic and low CVR. It means the ad is fine, but the product or listing is not meeting customer expectations.

680. Ads band karne ka final decision kab lena chahiye? (When should the final decision to stop ads be taken?)

Urdu: Jab 90 din tak lagatar TACOS break-even point se zyada ho, aur aapne listing/product fix kar liya ho.
English: When TACOS is consistently above the break-even point for 90 days, and you have already fixed the listing/product.

AE. Returns, Customers aur Damage Control

681. High return rate ka root cause kaise nikalte hain? (How to find the root cause of a high return rate?)

Urdu: Customer Returns Report mein sab se common 'Return Reason' dekhein. Phir us reason ko listing ya product quality se compare karein.
English: Check the most common 'Return Reason' in the Customer Returns Report. Then compare that reason with the listing or product quality.

682. Customer misuse returns kaise handle hoti hain? (How are customer misuse returns handled?)

Urdu: Agar customer misuse (jaise product damaged by customer) ho, toh aap Seller Support se Reimbursement maang sakte hain.
English: If there is customer misuse (like the product damaged by the customer), you can request Reimbursement from Seller Support.

683. Return reason aur real reason kyun different hota hai? (Why is the return reason different from the real reason?)

Urdu: Customer aksar return reason badal dete hain taake woh free return label le saken. Real reason hamesha customer message mein hota hai.
English: Customers often change the return reason so they can get a free return label. The real reason is usually in the customer message.

684. Refund ke bawajood negative review kyun aata hai? (Why does a negative review come despite a refund?)

Urdu: Kyunki refund paisa wapas karta hai, lekin product ne customer ka time zaya kiya. Customer ko follow-up karke review removal request karein.
English: Because a refund returns the money, but the product wasted the customer's time. Follow up with the customer to request review removal.

685. Customer messages ka reply delay kyun risky hai? (Why is a delayed reply to customer messages risky?)

Urdu: Delayed reply se A-to-Z Claim ka risk barh jata hai. Performance target 24 ghante ka hota hai.
English: Delayed replies increase the risk of an A-to-Z Claim. The performance target is 24 hours.

686. A-to-Z claim kab lagta hai? (When is an A-to-Z claim filed?)

Urdu: Jab customer 3 din tak seller se contact kare aur seller jawab na de, ya masla solve na ho.
English: When the customer contacts the seller for 3 days and the seller does not reply, or the issue is not solved.

687. A-to-Z claim lose hone ka nuksan kya hai? (What is the disadvantage of losing an A-to-Z claim?)

Urdu: Claim lose hone se ODR (Order Defect Rate) barhta hai, jo account health ke liye sab se bara khatra hai.
English: Losing a claim increases the ODR (Order Defect Rate), which is the biggest threat to account health.

688. Customer se direct contact kab allowed hai? (When is direct contact with the customer allowed?)

Urdu: Sirf order-related maslon (delivery, return instructions) ke liye. Marketing ya review mangne ke liye direct contact allowed nahi.
English: Only for order-related issues (delivery, return instructions). Direct contact is not allowed for marketing or soliciting reviews.

689. Amazon customer ko hamesha kyun side leta hai? (Why does Amazon always take the customer's side?)

Urdu: Customer experience Amazon ki fundamental value hai. Amazon chahta hai ki customer khush rahe, chahay seller ka thora nuksan hi ho.
English: Customer experience is Amazon's fundamental value. Amazon wants the customer to be happy, even if the seller incurs a slight loss.

690. Refund abuse ko kaise document karein? (How to document refund abuse?)

Urdu: Agar ek hi customer bar bar returns kare, toh uski ID note karein aur Seller Support ko report karein. Documentation zaroori hai.
English: If the same customer makes repeated returns, note their ID and report it to Seller Support. Documentation is necessary.

691. Customer complaints ko listing improvement mein kaise use karein? (How to use customer complaints for listing improvement?)

Urdu: Agar customer kehte hain "product chota hai," toh listing ki infographic mein exact measurements clear karein.
English: If customers say "the product is small," clarify the exact measurements in the listing's infographic.

692. Packaging issues return rate kyun barhate hain? (Why do packaging issues increase the return rate?)

Urdu: Agar product raste mein toot jaye, toh customer usay 'Defective' keh kar wapas bhej deta hai. Isse return rate barhta hai.
English: If the product breaks in transit, the customer sends it back calling it 'Defective.' This increases the return rate.

693. Instructions missing hone ka impact kya hota hai? (What is the impact of missing instructions?)

Urdu: Customer product galat use karta hai, product damage karta hai, aur negative review de deta hai. Simple manual zaroori hai.
English: The customer uses the product incorrectly, damages the product, and leaves a negative review. A simple manual is necessary.

694. Partial refund kab offer karna chahiye? (When should a partial refund be offered?)

Urdu: Agar product sirf thora damaged ho, lekin customer usay rakhna chahta ho. Isse return processing fees se bacha ja sakta hai.
English: If the product is only slightly damaged, but the customer wants to keep it. This can save return processing fees.

695. Customer se behas kyun kabhi jeeti nahi ja sakti? (Why can an argument with a customer never be won?)

Urdu: Kyunki har behas A-to-Z claim aur ODR barhati hai. Apni ghalti mano, ya refund do, lekin behas na karo.
English: Because every argument increases the A-to-Z claim and ODR. Acknowledge your mistake, or give a refund, but don't argue.

696. Return data ignore karna kyun slow killer hai? (Why is ignoring return data a slow killer?)

Urdu: Return data ignore karne se aapko pata nahi chalta ki aapki product quality ya listing mein kya masla hai.
English: Ignoring return data prevents you from knowing what the problem is with your product quality or listing.

697. Repeat returns ka solution kya hota hai? (What is the solution for repeat returns?)

Urdu: Product ko fix karna. Agar fix nahi ho sakta, toh product ko liquidate kar dein.
English: Fix the product. If it cannot be fixed, liquidate the product.

698. Customer expectations mismatch kaise fix hota hai? (How is customer expectation mismatch fixed?)

Urdu: Listing mein woh details zyada wazeh karein jinki customer shikayat kar raha hai (size, material, colour).
English: Clarify the details in the listing that the customer is complaining about (size, material, color).

699. Damage control ka time window kitna hota hai? (What is the time window for damage control?)

Urdu: Policy violation par 48 ghante. Negative feedback par 7 din. A-to-Z claim par foran action.
English: 48 hours for policy violations. 7 days for negative feedback. Immediate action on A-to-Z claims.

700. Customer experience Amazon par profit se kyun zyada powerful hai? (Why is customer experience more powerful than profit on Amazon?)

Urdu: Kyunki Amazon customer experience ko profit se zyada value karta hai. Customer experience achha ho, toh profit khud aata hai.
English: Because Amazon values customer experience more than profit. If customer experience is good, profit follows itself.