Amazon FBA: 100 Sawaalat aur Jawab (Beginner's Checklist)
Amazon FBA: 100 Questions and Answers (Beginner's Checklist)
Yeh 100 Sawaalat Amazon FBA business ke har pehlu (Aspect) ko cover karte hain. Agar aap in sab sawalon ke jawab samajh lete hain, toh aap Amazon FBA ki basic strategy samajh chuke hain. Inhe sirf parhiye nahi, inpar ghaur kijiye.
These 100 Questions cover every aspect of the Amazon FBA business. If you understand the answers to all these questions, you have grasped the basic strategy of Amazon FBA. Don't just read them, contemplate them.
A. Bunyadi Baatein (Basics)
1. Amazon FBA kya hota hai? (What is Amazon FBA?)
Urdu: FBA ka matlab hai 'Fulfillment by Amazon'. Yeh ek service hai jahan aap apna product Amazon ke warehouse (godaam) mein bhejte hain, aur jab order aata hai toh Amazon hi packing, shipping aur customer service handle karta hai.
English: FBA stands for 'Fulfillment by Amazon'. It is a service where you send your product to Amazon's warehouse, and when an order comes, Amazon handles the packing, shipping, and customer service.
2. FBA aur FBM mein farq kya hai? (What is the difference between FBA and FBM?)
Urdu: FBA mein sab logistics Amazon dekhta hai. FBM (Fulfillment by Merchant) mein seller khud product store karta hai aur khud hi har order ko pack karke customer tak bhejta hai.
English: In FBA, Amazon handles all logistics. In FBM, the seller stores the product themselves and personally packs and ships every order to the customer.
3. Amazon seller kaun ban sakta hai? (Who can become an Amazon seller?)
Urdu: Koi bhi shakhs jiske paas valid ID (identity proof), bank account aur ek business idea ho, woh seller ban sakta hai. Umar ki hadd (age limit) aam taur par 18 saal hai.
English: Anyone with a valid ID, a bank account, and a business idea can become a seller. The age limit is usually 18 years.
4. Amazon kis kis country mein FBA allow karta hai? (Which countries allow Amazon FBA?)
Urdu: Amazon North America (US, Canada, Mexico), Europe (UK, Germany, France, etc.), Middle East (UAE, KSA), Japan, Australia, India, aur dusre bade marketplaces mein FBA allow karta hai.
English: Amazon allows FBA in North America (US, Canada, Mexico), Europe (UK, Germany, France, etc.), Middle East (UAE, KSA), Japan, Australia, India, and other major marketplaces.
5. Pakistan se FBA possible kyun hai? (Why is FBA possible from Pakistan?)
Urdu: Aap physicaly Pakistan mein rehte hue Amazon US ya UK mein FBA kar sakte hain. Aapka product China/Supplier se direct Amazon warehouse jaata hai. Pakistan Amazon ki approved selling country list mein shamil hai.
English: You can do FBA in Amazon US or UK while physically residing in Pakistan. Your product goes directly from the China/Supplier to the Amazon warehouse. Pakistan is included in Amazon's approved selling country list.
6. Amazon ka business model kya hai? (What is Amazon's business model?)
Urdu: Amazon ka main model commission based hai. Woh apni website par teesre darje ke sellers (3rd party sellers) ko jaga deta hai, aur unki har sale par commission (referral fee) aur FBA service fees leta hai.
English: Amazon's main model is commission-based. It provides space to third-party sellers on its website and takes a commission (referral fee) and FBA service fees on every sale they make.
7. Amazon seller account free hota hai ya paid? (Is the Amazon seller account free or paid?)
Urdu: Professional Account paid hota hai (US mein $39.99/month, chahay aap sale karein ya na karein). Individual Account ki monthly fees nahi hoti, lekin woh har sale par zyada fee leta hai.
English: The Professional Account is paid ($39.99/month in the US, whether you make a sale or not). The Individual Account doesn't have a monthly fee, but it charges a higher fee per sale.
8. Individual vs Professional account kya hota hai? (What is Individual vs Professional account?)
Urdu: Professional account zyada behtar hai agar aap 40 se zyada items mahine mein bechna chahte hain. Is mein advanced tools aur Advertising (PPC) ki facility milti hai. Individual beginner ke liye hai.
English: The Professional account is better if you plan to sell more than 40 items a month. It offers advanced tools and Advertising (PPC) facilities. Individual is for beginners.
9. FBA kis type ke logon ke liye best hai? (For which type of people is FBA best?)
Urdu: Un logon ke liye jinke paas shuru karne ke liye capital (investment) hai aur jo long-term, scalable (barhane wala) online business banana chahte hain.
English: It is best for people who have capital (investment) to start and who want to build a long-term, scalable online business.
10. Amazon ka customer kaun hota hai? (Who is Amazon's customer?)
Urdu: Customer hamesha wohi shakhs hai jo Amazon website se product kharidta hai. Amazon FBA seller ke liye, Amazon khud ek tarah ka partner hai.
English: The customer is always the person who buys the product from the Amazon website. For the Amazon FBA seller, Amazon itself is a kind of partner.
11. Amazon profit kahan se kamata hai? (Where does Amazon make a profit from?)
Urdu: Amazon teen jagah se kamaata hai: Commission (Referral Fee), FBA service fees (storage, shipping), aur AWS (Amazon Web Services) se. Selling fees se zyada AWS se kamaata hai.
English: Amazon earns profit from three places: Commission (Referral Fee), FBA service fees (storage, shipping), and AWS (Amazon Web Services). It earns more from AWS than from selling fees.
12. FBA mein Amazon kya handle karta hai? (What does Amazon handle in FBA?)
Urdu: Amazon product ki storage, inventory tracking, order processing, packing, shipping, returns, aur customer service handle karta hai.
English: Amazon handles product storage, inventory tracking, order processing, packing, shipping, returns, and customer service.
13. Seller ko kya handle karna hota hai? (What does the seller have to handle?)
Urdu: Seller ko Product Research, Sourcing (supplier se product kharidna), Listing creation, Pricing, Marketing (PPC), aur Inventory planning handle karna hota hai.
English: The seller has to handle Product Research, Sourcing (buying product from the supplier), Listing creation, Pricing, Marketing (PPC), and Inventory planning.
14. FBA start karne ka basic flow kya hai? (What is the basic flow to start FBA?)
Urdu: Account Setup → Product Research → Sourcing/Manufacturing → Shipping to Amazon → Listing Creation → Launch/Marketing.
English: Account Setup → Product Research → Sourcing/Manufacturing → Shipping to Amazon → Listing Creation → Launch/Marketing.
15. Beginner sab se bari ghalti kya karta hai? (What is the biggest mistake a beginner makes?)
Urdu: Sab se bari ghalti yeh hai ki woh product research theek se nahi karte aur high competition ya low-demand product mein apna sara paisa laga dete hain. Dusri ghalti: Investment ko kam samajhna.
English: The biggest mistake is that they don't do proper product research and invest all their money in a high-competition or low-demand product. The second mistake: Underestimating the investment.
B. Account aur Setup (Account & Setup)
16. Amazon seller account kaise banaya jata hai? (How is an Amazon seller account created?)
Urdu: Amazon Seller Central website par ja kar, zaroori documents (ID, bank statement, credit card) ke saath register karte hain.
English: By going to the Amazon Seller Central website and registering with necessary documents (ID, bank statement, credit card).
17. Kya passport lazmi hai? (Is a passport mandatory?)
Urdu: Zaroori nahi, lekin passport prefer kiya jata hai kyunki yeh international identity proof hai aur CNIC ke muqable mein isse verification mein kam masla aata hai.
English: Not necessary, but a passport is preferred because it is an international identity proof and faces fewer issues during verification compared to a CNIC.
18. CNIC se account ban sakta hai ya nahi? (Can an account be created with a CNIC or not?)
Urdu: Jee haan, Pakistan se CNIC ki madad se account ban sakta hai, bashart yeh ke woh machine readable aur clear ho. Lekin verification mein zyada time lag sakta hai.
English: Yes, an account can be created from Pakistan using a CNIC, provided it is machine-readable and clear. However, verification might take longer.
19. Bank account kaun sa chahiye? (Which bank account is needed?)
Urdu: Aapko ek aisa bank account chahiye jahan se aap monthly charges pay kar sakein (credit card ya debit card), aur jo aapki business entity ke naam par ho.
English: You need a bank account from which you can pay monthly charges (credit card or debit card), and which is in the name of your business entity.
20. Payoneer kya hai aur kyun use hota hai? (What is Payoneer and why is it used?)
Urdu: Payoneer ek payment solution hai jo Pakistan mein rehte hue US/UK based bank account details deta hai. Amazon aapki sales ki payment Payoneer mein bhejta hai, aur wahan se aap Pakistan transfer karte hain.
English: Payoneer is a payment solution that provides US/UK based bank account details while you reside in Pakistan. Amazon sends your sales payments to Payoneer, and from there you transfer to Pakistan.
21. Address verification kaise hoti hai? (How is address verification done?)
Urdu: Amazon aam taur par aapki bank statement ya utility bill (bijli, gas, phone) ko check karta hai, jis par aapka address wahi hona chahiye jo aapne register kiya hai.
English: Amazon usually checks your bank statement or a utility bill (electricity, gas, phone), which must have the same address you registered with.
22. Video verification kyun hoti hai? (Why is video verification done?)
Urdu: Frauds ko rokne ke liye Amazon aapki live video call karta hai, jahan woh aapke documents aur aapki pehchaan confirm karte hain.
English: To prevent fraud, Amazon conducts a live video call to confirm your documents and identity.
23. Account suspend kyun hota hai? (Why does an account get suspended?)
Urdu: Main reasons: Fake documents, multiple accounts banana (Ek hi bande ka do account), ya phir intellectual property (IP) violations ya high ODR (Order Defect Rate) ki wajah se.
English: Main reasons: Fake documents, creating multiple accounts (Two accounts for the same person), or due to intellectual property (IP) violations or a high ODR (Order Defect Rate).
24. Account safe rakhne ka tareeqa kya hai? (What is the method to keep an account safe?)
Urdu: Amazon ki policy ko follow karein, kisi aur ke brand ya IP ko copy na karein, aur customer service metrics (Jaise shipping time, refund rate) ko behtar rakhein.
English: Follow Amazon's policy, do not copy anyone else's brand or IP, and maintain good customer service metrics (Like shipping time, refund rate).
25. Multiple accounts kyun allowed nahi? (Why are multiple accounts not allowed?)
Urdu: Amazon chahta hai ki ek business person ka sirf ek hi account ho. Agar do accounts banate hain aur Amazon ko pata chalta hai, toh dono suspend ho jate hain.
English: Amazon wants a business person to have only one account. If two accounts are created and Amazon finds out, both get suspended.
26. Seller Central kya hota hai? (What is Seller Central?)
Urdu: Yeh woh online dashboard hai jahan se seller apne poore Amazon business ko manage karta hai: Inventory, orders, payments, aur listings.
English: This is the online dashboard from where the seller manages their entire Amazon business: Inventory, orders, payments, and listings.
27. Seller Central ke main sections kaun se hain? (What are the main sections of Seller Central?)
Urdu: Inventory, Orders, Advertising, Payments (Reports), Performance, aur Catalog.
English: Inventory, Orders, Advertising, Payments (Reports), Performance, and Catalog.
28. Tax interview kya hota hai? (What is a tax interview?)
Urdu: Account setup ke dauran, Amazon aapki tax liability (tax zimmedari) determine karne ke liye aapse sawalat poochta hai.
English: During account setup, Amazon asks you questions to determine your tax liability.
29. W-8BEN form kya hai? (What is the W-8BEN form?)
Urdu: Yeh form US government ko batata hai ke aap US citizen nahi hain. Non-US residents yeh form fill karte hain taake unki earning par US tax rate kam ya exempt ho sake.
English: This form tells the US government that you are not a US citizen. Non-US residents fill this form so that their earnings can be taxed at a lower US tax rate or be exempt.
30. Account approval mein kitna time lagta hai? (How much time does account approval take?)
Urdu: Agar saare documents clear aur perfect hon, toh 24 ghante se lekar 2-3 hafton tak lag sakte hain. Verification issues hone par zyada time lagta hai.
English: If all documents are clear and perfect, it can take anywhere from 24 hours to 2-3 weeks. It takes longer if there are verification issues.
C. Product Research (Talaash)
31. Product research kya hoti hai? (What is product research?)
Urdu: Marketplace mein aise products dhoondna jin ki demand zyada ho lekin competition kam ho, aur jinko bechne se accha profit mil sake.
English: Finding products in the marketplace that have high demand but low competition, and which can yield a good profit margin.
32. Galat product choose karne ka nuksan kya hai? (What is the disadvantage of choosing the wrong product?)
Urdu: Aapki saari investment (Capital) doob jaati hai, aapka product Amazon warehouse mein barson para rehta hai (dead inventory), aur aapko loss mein wapas bechna padta hai.
English: All your investment (Capital) is lost, your product remains in the Amazon warehouse for years (dead inventory), and you have to sell it back at a loss.
33. Demand kaise check karte hain? (How is demand checked?)
Urdu: Product ke keywords ki monthly searches (search volume) aur product ke monthly sales figures (estimated sales tools se) check karke.
English: By checking the monthly searches (search volume) for the product's keywords and the product's monthly sales figures (from estimated sales tools).
34. Competition kaise measure hoti hai? (How is competition measured?)
Urdu: Top 10 listings ke reviews ki average count, listing quality (pictures, A+ content), aur kya unke paas brand registry hai ya nahi, dekh kar.
English: By looking at the average count of reviews of the Top 10 listings, listing quality (pictures, A+ content), and whether they have brand registry or not.
35. Price range ideal kya hoti hai? (What is the ideal price range?)
Urdu: Beginner ke liye, $15 se $40 ke beech ki price range ideal hoti hai. Isse aapke fees bhi manage ho jaate hain aur customer ko zyada sochna nahi padta.
English: For a beginner, the price range between $15 and $40 is ideal. This helps manage your fees, and the customer doesn't have to think too much.
36. Low price product kyun risky hota hai? (Why is a low-price product risky?)
Urdu: Agar product $15 se kam hai, toh Amazon ki fees aur shipping cost kaatne ke baad aapka profit margin bohot kam reh jata hai ya zero ho jata hai.
English: If the product is less than $15, after deducting Amazon's fees and shipping costs, your profit margin remains very low or becomes zero.
37. High price product kyun slow hota hai? (Why is a high-price product slow?)
Urdu: Expensive items ($50+) ke liye customer zyada reviews aur zyada trust dekhte hain. Beginner ko trust banane mein time lagta hai.
English: For expensive items ($50+), customers look for more reviews and more trust. It takes time for a beginner to build trust.
38. Amazon Best Seller Rank (BSR) kya hota hai? (What is Amazon Best Seller Rank (BSR)?)
Urdu: Yeh ek rank hai jo Amazon har product ko uski pichli ghanto ki sale performance ki bunyad par deta hai. Jitna rank kam hoga (masalan #1), utni sale zyada hogi.
English: This is a rank Amazon gives to every product based on its sales performance over the past hours. The lower the rank (e.g., #1), the higher the sales.
39. BSR kaise read karte hain? (How is BSR read?)
Urdu: Agar BSR 10,000 se kam hai (category mein), toh us product ki daily sales acchi hai. BSR 100,000 se zyada ho toh sales bohot kam hain.
English: If the BSR is less than 10,000 (in the category), the product has good daily sales. If BSR is over 100,000, the sales are very low.
40. Reviews kitne hone chahiye? (How many reviews should there be?)
Urdu: Target karein ke Top 10 sellers ki average reviews 300 se kam hon. Agar zyada reviews hon toh competition bohot zyada hai.
English: Aim for the average reviews of the Top 10 sellers to be less than 300. If there are too many reviews, the competition is very high.
41. Brand dominated niche kya hoti hai? (What is a brand-dominated niche?)
Urdu: Woh category jahan top 10 results mein 6-7 listings ek hi bade brand ki hon. Aisi niche mein naya seller aasaani se jaga nahi bana sakta.
English: A category where 6-7 listings in the top 10 results belong to the same large brand. A new seller cannot easily make space in such a niche.
42. Restricted products kya hotay hain? (What are restricted products?)
Urdu: Woh products jinhe bechne ke liye Amazon se khas permission (approval) chahiye hoti hai, masalan kuch supplements, medicines, ya bade brand ki electronics.
English: Products that require special permission (approval) from Amazon to sell, such as certain supplements, medicines, or major brand electronics.
43. Private label kya hota hai? (What is private label?)
Urdu: Jab aap supplier se generic product khareed kar, uspar apna brand name aur logo laga kar bechte hain. FBA ka sabse popular model.
English: When you buy a generic product from a supplier and sell it under your own brand name and logo. The most popular FBA model.
44. Wholesale kya hota hai? (What is wholesale?)
Urdu: Bade, established brands se unke products ki bulk quantity khareedna aur phir Amazon par bechna.
English: Buying bulk quantities of established brands' products and then selling them on Amazon.
45. Online arbitrage kya hota hai? (What is online arbitrage?)
Urdu: Product kisi online retail store (Walmart, Target) se kam price mein khareed kar, usse zyada price mein Amazon par bechna.
English: Buying a product from an online retail store (Walmart, Target) at a low price and selling it on Amazon at a higher price.
46. Retail arbitrage kya hota hai? (What is retail arbitrage?)
Urdu: Physical store (masalan Dollar General) se product khareed kar Amazon par bechna.
English: Buying a product from a physical store (e.g., Dollar General) and selling it on Amazon.
47. Beginner ke liye best model kaunsa hai? (Which model is best for a beginner?)
Urdu: Private Label (low-competition product ke saath) agar capital ho, ya phir Online Arbitrage agar capital kam ho.
English: Private Label (with a low-competition product) if there is capital, or Online Arbitrage if capital is low.
48. Tool ke baghair product research possible hai? (Is product research possible without a tool?)
Urdu: Possible hai, lekin bohot mushkil aur time-consuming. Tools (Jaise Helium 10, Jungle Scout) ke baghair aap exact demand aur competition ka andaza nahi laga sakte.
English: It is possible, but very difficult and time-consuming. Without tools (Like Helium 10, Jungle Scout), you cannot accurately estimate demand and competition.
49. Tool se product research ka risk kya hai? (What is the risk of product research with a tool?)
Urdu: Tools sirf data dete hain, unko interpret (samajhna) aapko khud karna hota hai. Agar aapne data galat samjha toh tool bhi aapko ghalat product de sakta hai.
English: Tools only provide data; you have to interpret it yourself. If you misinterpret the data, the tool can also lead you to the wrong product.
50. Winning product ki 3 signs kya hain? (What are the 3 signs of a winning product?)
Urdu: 1. Top sellers ke reviews kam hon (300 se kam). 2. Monthly sales 300+ units hon. 3. Aap us product mein koi choti si improvement laa sakein (value addition).
English: 1. Top sellers have low reviews (less than 300). 2. Monthly sales are 300+ units. 3. You can bring a small improvement to that product (value addition).
D. Sourcing aur Manufacturing
51. Supplier kaise dhoondtay hain? (How do we find a supplier?)
Urdu: Alibaba.com sabse aam platform hai. Dusre tareeqe hain 1688 (China), Trade Shows, aur Google search.
English: Alibaba.com is the most common platform. Other methods are 1688 (China), Trade Shows, and Google search.
52. Alibaba kya hai? (What is Alibaba?)
Urdu: Yeh duniya ka sabse bada B2B (Business to Business) platform hai jahan companies bulk mein manufacturing aur supply ke liye aapas mein deal karti hain.
English: This is the world's largest B2B (Business to Business) platform where companies deal with each other for bulk manufacturing and supply.
53. China se product lena safe hai? (Is it safe to get products from China?)
Urdu: Agar aap Trade Assurance use karein, suppliers ki verification (Gold Supplier, Verified) check karein aur third-party inspection karwayein, toh yeh kaafi safe hai.
English: If you use Trade Assurance, check the supplier's verification (Gold Supplier, Verified) and get a third-party inspection done, it is quite safe.
54. MOQ kya hota hai? (What is MOQ?)
Urdu: Minimum Order Quantity. Yeh woh kam se kam tadaad hai jo supplier aapko bechega. Beginner ke liye 200-500 units ka MOQ hona chahiye.
English: Minimum Order Quantity. This is the minimum number of units the supplier will sell to you. For a beginner, the MOQ should be 200-500 units.
55. Sample kyun mangwana chahiye? (Why should a sample be requested?)
Urdu: Apne product ki quality, size, aur colour ko verify karne ke liye taake aapko pata chale ki bulk order mein kaisa product milega.
English: To verify the quality, size, and color of your product so you know what kind of product you will receive in the bulk order.
56. Sample approve kaise karte hain? (How is a sample approved?)
Urdu: Sample ko competitive product se compare karein. Quality, finishing, aur packaging check karein. Agar koi masla ho toh feedback de kar doosra sample banwayein.
English: Compare the sample with a competitive product. Check the quality, finishing, and packaging. If there is any issue, provide feedback and have another sample made.
57. Negotiation ka sahi tareeqa kya hai? (What is the correct way to negotiate?)
Urdu: Sirf price kam karne par focus na karein. Supplier ko batayein ki aap long-term customer hain aur shuru mein achi price chahte hain. MOQ kam karwana bhi negotiation hai.
English: Don't just focus on reducing the price. Tell the supplier that you are a long-term customer and want a good price initially. Getting the MOQ reduced is also negotiation.
58. Branding kyun zaroori hai? (Why is branding necessary?)
Urdu: Branding aapke product ko competition se alag karta hai, customer trust build karta hai, aur aapko Private Label Brand Registry ki ijazat deta hai.
English: Branding differentiates your product from the competition, builds customer trust, and allows you for Private Label Brand Registry.
59. Logo aur packaging kyun matter karti hai? (Why do logo and packaging matter?)
Urdu: Achhi packaging customer ko high-quality product ka ehsaas dilati hai aur return rates kam karti hai.
English: Good packaging gives the customer the feeling of a high-quality product and reduces return rates.
60. Custom packaging ka cost kitna hota hai? (What is the cost of custom packaging?)
Urdu: Yeh simple box par $0.20 se lekar complex colour box par $1.00 tak ho sakta hai. Yeh MOQ par depend karta hai.
English: This can range from $0.20 for a simple box to up to $1.00 for a complex color box. It depends on the MOQ.
61. Supplier scam kaise pehchanein? (How to identify a supplier scam?)
Urdu: Agar price average market price se bohot kam ho, supplier Trade Assurance na de, ya woh aapko Alibaba ke platform se bahar deal karne ko kahe.
English: If the price is significantly lower than the average market price, the supplier does not offer Trade Assurance, or if they ask you to deal outside the Alibaba platform.
62. Quality inspection kyun zaroori hai? (Why is quality inspection necessary?)
Urdu: Bulk order dispatch hone se pehle check karna ke product sahi bana hai, toot-phoot to nahi hui, aur packaging theek hai, taake Amazon warehouse tak koi ghalat product na jaye.
English: To check before bulk order dispatch that the product is made correctly, there is no damage, and the packaging is right, so no defective product goes to the Amazon warehouse.
63. Inspection ka cost kitna hota hai? (What is the cost of inspection?)
Urdu: Aam taur par, China mein third-party inspection company (jaise SGS) $150 se $300 tak charge karti hai.
English: Typically, a third-party inspection company (like SGS) charges between $150 to $300 in China.
64. Supplier contract kyun zaroori hai? (Why is a supplier contract necessary?)
Urdu: Yeh zaroori hai ki product specifications (SPs), payment terms, delivery date, aur quality standards likhit mein hon, taake koi masla hone par aapke paas proof ho.
English: It is necessary to have product specifications (SPs), payment terms, delivery date, and quality standards in writing, so you have proof if any issue arises.
65. Re-order planning kaise hoti hai? (How is re-order planning done?)
Urdu: Aapko pata hona chahiye ki aapka stock khatam hone se pehle kitne din lagte hain naya stock aane mein (Lead Time). Is hisaab se inventory khatam hone se 2-3 mahine pehle naya order place kar dein.
English: You need to know how many days it takes for new stock to arrive before your current stock runs out (Lead Time). Based on this, place a new order 2-3 months before the inventory finishes.
E. Shipping aur Logistics
66. Shipping methods kaun se hain? (What are the shipping methods?)
Urdu: Air Express (fastest), Air Freight (medium speed), aur Sea Freight (slowest, cheapest).
English: Air Express (fastest), Air Freight (medium speed), and Sea Freight (slowest, cheapest).
67. Air shipping kab use hoti hai? (When is air shipping used?)
Urdu: Jab aapko jaldi stock chahiye ho, ya aapka product chota aur halka ho. Yeh mahanga tareeqa hai.
English: When you need stock quickly, or if your product is small and light. This is an expensive method.
68. Sea shipping kab better hoti hai? (When is sea shipping better?)
Urdu: Jab aapka order bohot bada (heavy aur bulky) ho, ya aapke paas stock aane tak kaafi time ho. Yeh sabse sasta tareeqa hai.
English: When your order is very large (heavy and bulky), or you have plenty of time for the stock to arrive. This is the cheapest method.
69. DDP shipping kya hoti hai? (What is DDP shipping?)
Urdu: Delivered Duty Paid. Ismein supplier ya freight forwarder saare karchay (shipping, custom duty, taxes) shamil karke aapko ek final rate deta hai. Beginner ke liye sabse best.
English: Delivered Duty Paid. In this, the supplier or freight forwarder includes all costs (shipping, custom duty, taxes) and gives you one final rate. Best for beginners.
70. Freight forwarder ka role kya hai? (What is the role of a freight forwarder?)
Urdu: Freight forwarder woh company hai jo aapke product ko China se uthakar Amazon warehouse tak pahunchane ka poora zimma leti hai, jis mein custom clearance bhi shamil hota hai.
English: A freight forwarder is a company that takes the complete responsibility of picking up your product from China and delivering it to the Amazon warehouse, which includes custom clearance.
71. Customs clearance kya hota hai? (What is customs clearance?)
Urdu: Jab aapka product ek mulk ki sarhad (border) par pahunchta hai, toh government uski jaanch karti hai aur import taxes/duties lagati hai. Is process ko customs clearance kehte hain.
English: When your product reaches a country's border, the government inspects it and imposes import taxes/duties. This process is called customs clearance.
72. Import duty kaun pay karta hai? (Who pays the import duty?)
Urdu: Agar aap DDP use kar rahe hain, toh yeh payment aapke freight forwarder/supplier advance mein aapki taraf se karta hai. Agar DDU hai, toh aapko khud karni padti hai.
English: If you are using DDP, this payment is made in advance by your freight forwarder/supplier on your behalf. If it's DDU, you have to do it yourself.
73. Amazon warehouse kaise choose hota hai? (How is the Amazon warehouse chosen?)
Urdu: Aap choose nahi karte. Jab aap Seller Central mein shipment create karte hain, toh Amazon khud hi decide karta hai ki aapka stock kis warehouse (ya warehouses) mein jaana chahiye.
English: You do not choose. When you create a shipment in Seller Central, Amazon itself decides which warehouse (or warehouses) your stock should go to.
74. Shipment create kaise karte hain? (How is a shipment created?)
Urdu: Seller Central mein 'Manage FBA Inventory' section mein ja kar product select karte hain aur 'Send/Replenish Inventory' option se Amazon ke diye hue steps follow karte hain.
English: By going to the 'Manage FBA Inventory' section in Seller Central, selecting the product, and following the steps provided by Amazon through the 'Send/Replenish Inventory' option.
75. Shipment delay kyun hota hai? (Why does a shipment delay?)
Urdu: Customs hold, port congestion (bandargah par rush), ya phir Amazon warehouse mein check-in hone mein time lagne ki wajah se.
English: Due to customs hold, port congestion (rush at the port), or time taken to check-in at the Amazon warehouse.
F. Listing aur Launch
76. Amazon listing kya hoti hai? (What is an Amazon listing?)
Urdu: Yeh aapke product ka online storefront (dukaan) hai. Ismein Title, images, bullet points, description, aur price shamil hote hain.
English: This is the online storefront for your product. It includes the Title, images, bullet points, description, and price.
77. Title ka role kya hota hai? (What is the role of the Title?)
Urdu: Sab se important role Search Engine Optimization (SEO) ka hai. Title mein main keywords hone chahiye taake customer search kare toh aapka product nazar aaye.
English: The most important role is Search Engine Optimization (SEO). The Title should contain the main keywords so your product appears when a customer searches.
78. Bullet points kyun important hain? (Why are bullet points important?)
Urdu: Yeh customer ko product ke features aur benefits jaldi se samajhne mein madad karte hain. Yahan aapko apne 5 sabse khaas points highlight karne chahiye.
English: They help the customer quickly understand the product's features and benefits. Here, you should highlight your 5 most important points.
79. Description ka use kya hai? (What is the use of the Description?)
Urdu: Detail mein product ki kahani, usage instructions, aur extra information dene ke liye. Agar aap Brand Registry mein hain, toh iski jagah A+ Content use hota hai.
English: To provide the product's story, usage instructions, and extra information in detail. If you are in Brand Registry, A+ Content is used instead.
80. Backend keywords kya hotay hain? (What are backend keywords?)
Urdu: Woh keywords jo aap apni listing mein daalte hain lekin customer ko nazar nahi aate. Yeh Amazon ke search algorithm ko batate hain ke aapka product kin kin cheezon se related hai.
English: Keywords that you enter into your listing but are not visible to the customer. They tell Amazon's search algorithm what things your product is related to.
81. Images kitni honi chahiye? (How many images should there be?)
Urdu: Amazon 9 images tak allow karta hai. Kam se kam 7 images honi chahiye: Main image (White background), lifestyle images, infographics (features batane wali), aur size chart.
English: Amazon allows up to 9 images. There should be at least 7 images: Main image (White background), lifestyle images, infographics (explaining features), and a size chart.
82. A+ content kya hota hai? (What is A+ content?)
Urdu: Brand Registry wale sellers ke liye high-quality enhanced description area, jahan zyada achhi images, compare tables aur branded story modules use hote hain.
English: A high-quality enhanced description area for sellers with Brand Registry, where better images, compare tables, and branded story modules are used.
83. Brand registry kya hai? (What is brand registry?)
Urdu: Amazon ke paas apna brand register karwana, jo aapko apne brand ko protect karne aur A+ Content jaise advanced tools use karne ki ijazat deta hai.
English: Registering your brand with Amazon, which allows you to protect your brand and use advanced tools like A+ Content.
84. Listing index kyun nahi hoti? (Why doesn't a listing get indexed?)
Urdu: Agar aapke title, bullet points, ya backend mein koi keyword mojood nahi hai, ya listing mein koi policy violation hai, toh woh keyword ke liye index nahi ho pati.
English: If a keyword is not present in your title, bullet points, or backend, or if there is a policy violation in the listing, it might not get indexed for that keyword.
85. Launch ke baghair sale kyun nahi aati? (Why don't sales come without a launch?)
Urdu: Launch ka matlab hai shuru mein apne product ko Amazon search results mein upar lana. Agar aap upar nazar nahi aayenge toh koi kharidega nahi.
English: Launch means bringing your product up in Amazon search results initially. If you don't appear high up, no one will buy.
86. PPC kya hota hai? (What is PPC?)
Urdu: Pay-Per-Click. Yeh Amazon ki advertising service hai jahan aap har click ka paisa dete hain, taake aapka product customer ko search results mein 'Sponsored' ke taur par nazar aaye.
English: Pay-Per-Click. This is Amazon's advertising service where you pay money for every click, so your product appears as 'Sponsored' to the customer in search results.
87. Auto aur manual ads mein farq kya hai? (What is the difference between auto and manual ads?)
Urdu: Auto ads mein Amazon khud decide karta hai ki aapka ad kahan dikhana hai. Manual ads mein aap khud woh keywords select karte hain jin par aapka ad dikhega.
English: In Auto ads, Amazon decides where to show your ad. In Manual ads, you personally select the keywords on which your ad will appear.
88. Reviews legally kaise milti hain? (How are reviews obtained legally?)
Urdu: Amazon Vine Program, ya phir Seller Central mein "Request a Review" button use karke. Incentivized (paise dekar) reviews hamesha Amazon policy ke khilaf hain.
English: Using the Amazon Vine Program, or the "Request a Review" button in Seller Central. Incentivized (paid) reviews are always against Amazon policy.
89. Fake reviews ka nuksan kya hai? (What is the disadvantage of fake reviews?)
Urdu: Account hamesha ke liye suspend ho sakta hai. Aur agar Amazon ko pata chala toh woh saari reviews delete kar deta hai.
English: The account can be permanently suspended. And if Amazon finds out, it deletes all the reviews.
90. Honeymoon period kya hota hai? (What is the honeymoon period?)
Urdu: Product launch ke pehle 30-60 din jab Amazon aapki listing ko zyada importance deta hai aur uski ranking test karta hai. Is dauran achhi performance dena bohot zaroori hai.
English: The first 30-60 days after product launch when Amazon gives your listing more importance and tests its ranking. Performing well during this period is very crucial.
G. Profit, Risk aur Scaling
91. Amazon fees kaun kaun si hoti hain? (What are the different types of Amazon fees?)
Urdu: Referral Fee (Commission), FBA Fulfillment Fee (Packing/Shipping), Storage Fee (Warehouse rent), aur Monthly Subscription Fee (Professional Account).
English: Referral Fee (Commission), FBA Fulfillment Fee (Packing/Shipping), Storage Fee (Warehouse rent), and Monthly Subscription Fee (Professional Account).
92. Profit calculate kaise karte hain? (How is profit calculated?)
Urdu: Selling Price - (Product Cost + Shipping Cost + Amazon Fees + PPC Cost) = Net Profit.
English: Selling Price - (Product Cost + Shipping Cost + Amazon Fees + PPC Cost) = Net Profit.
93. Break-even point kya hota hai? (What is the break-even point?)
Urdu: Woh sales price jahan aapko na faida ho aur na nuksan. Yani aapki saari costs barabar ho jaati hain. Isse neeche becha toh loss hai.
English: The sales price where you neither make a profit nor a loss. Meaning all your costs are equalized. Selling below this is a loss.
94. Loss mein product kyun chalta rehta hai? (Why does a product keep running at a loss?)
Urdu: Initial launch mein ranking banane ke liye, sellers jaan boojh kar PPC zyada chala kar ya price kam karke shuru mein loss uthate hain, taake baad mein profit kama sakein.
English: To build ranking during the initial launch, sellers deliberately run more PPC or lower the price and incur a loss initially, so they can earn a profit later.
95. Account suspend ho jaye to kya karein? (What to do if the account gets suspended?)
Urdu: Suspension ki wajah samjhein. Phir Amazon ko 'Plan of Action' (POA) likhein, jis mein bataein ki aapne kya ghalti ki, us ghalti ko theek karne ke liye kya kiya, aur aainda usse bachne ke liye kya karenge.
English: Understand the reason for suspension. Then write a 'Plan of Action' (POA) to Amazon, explaining what mistake you made, what you did to fix it, and what you will do to avoid it in the future.
96. Inventory dead kyun hoti hai? (Why does inventory become dead?)
Urdu: Agar product ki demand khatam ho jaye, ya aapki listing ki ranking bohot kam ho jaye aur sales ruk jayein.
English: If the product's demand ends, or your listing's ranking drops significantly and sales stop.
97. Scaling ka matlab kya hai? (What is the meaning of scaling?)
Urdu: Apne business ko bada karna. Ya toh existing product ki inventory badha kar zyada sale karna, ya phir nayi profitable products launch karna.
English: Growing your business. Either by increasing the inventory of existing products to sell more, or by launching new profitable products.
98. Multiple products kab launch karne chahiye? (When should multiple products be launched?)
Urdu: Jab aapka pehla product consistent (mustaqil) profit de raha ho aur uski inventory smooth chal rahi ho, tabhi dusra product launch karna chahiye.
English: You should launch a second product only when your first product is generating consistent profit and its inventory management is smooth.
99. FBA business kab sell kiya jata hai? (When is an FBA business sold?)
Urdu: Jab business 2-3 saal tak achha aur mustaqil profit bana raha ho, tab aggregators (Jaise Thrasio) usko uske annual net profit ke 3x se 5x tak ki qeemat par khareed sakte hain.
English: When the business has been generating good and consistent profit for 2-3 years, aggregators (Like Thrasio) can buy it at a price of 3x to 5x its annual net profit.
100. Amazon FBA long-term hai ya short-term? (Is Amazon FBA long-term or short-term?)
Urdu: Amazon FBA ek long-term business model hai. Agar aap isse jaldi ameer hone ki scheme samajhte hain, toh aapka nuqsan hoga. Ismein 12-18 mahine ka sabr aur mehnat chahiye.
English: Amazon FBA is a long-term business model. If you consider it a get-rich-quick scheme, you will face losses. It requires 12-18 months of patience and hard work.

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